<p>This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia.</p>

Pariwisata merupakan salah satu sektor yang berpeluang dalam meningkatkan anggaran pendapatan daerah. Teluk Kiluan terletak di Kelumbayan, Kabupaten Tanggamus, Provinsi Lampung yang merupakan salah satu objek wisata unggulan yang dimiliki Provinsi Lampung dan terkenal dengan keindahan pesona laut terutama daya tarik ikan lumba-lumbanya. Penelitian ini bertujuan untuk mengetahui bagaimana Bauran Komunikasi Pemasaran Terpadu dalam menarik Niat Berkunjung wisatawan di Objek Wisata Air Terjun Way Lalaan, Kota Agung, Kabupaten Tanggamus, Provinsi Lampung. Metode pengambilan sampel menggunakan metode non probability sampling dengan teknik purposive sampling, Populasi dalam penelitian adalah wisatawan yang belum pernah mengunjungi Air Terjun Way Lalaan dan wisatawan domestik dengan jumlah sampel 100 responden. Metode analisis statistik yang digunakan adalah regresi linier berganda, pengujian signifikan  simultan uji (F), pengujian signifikan parsial (uji t), dan analisis determinasi (R2). Hasil penelitian ini menunjukkan bahwa: Periklanan (X1), Promosi Penjualan (X2), Penjualan Personal (X3), Pemasaran Langsung (X4), Hubungan Masyarakat (X5) dan e-WOM (X6) berpengaruh positif secara signifikan dengan sumbangan sebesar 82,4% terhadap Niat Berkunjung. Hasil penelitian dengan menggunakan analisis kuantitatif membuktikan bahwa variabel dengan nilai beta terbesar adalah Periklanan (X1) yang memiliki nilai beta sebesar 0,440 sedangkan variabel Promosi Penjualan (X2) memberikan pengaruh terkecil dengan nilai beta sebesar 0,109

Social media is now regarded as the most valuable source of data for trend analysis and innovative business process reengineering preferences. Data made accessible through social media can be utilized for a variety of purposes, such as by an entrepreneur who wants to learn more about the market they intend to enter and uncover their consumers’ requirements before launching their new products or services. Sentiment analysis and text mining of telecommunication businesses via social media posts and comments are the subject of this study. A proposed framework will be utilized as a guideline, and it will be tested for sentiment analysis. Lexicon-based sentiment categorization is used as a model training dataset for a supervised machine learning support vector machine. The result is very promising. The accuracy and the quantity of the true sentiments it can detect are compared. This result signifies the usefulness of text mining and sentiment analysis on social media data, while the use of machine learning classifiers for predicting sentiment orientation provides a useful tool for operations and marketing departments. The availability of large amounts of data in this digitally active society is advantageous for sectors such as the telecommunication industry. These companies can be two steps ahead with their strategy and develop a more cohesive company that can make customers happier and mitigate problems easily with the use of text mining and sentiment analysis for further adopting innovative business process reengineering for service improvements within the telecommunications industry.

Economic growth in Pringsewu Regency from 2016 to 2021 has increased, except for in 2020, it has decreased slightly due to the Covid-19 pandemic and even caused a decline in economic growth, but in 2021, it has increased again. Seeing the great opportunity in the restaurant business, many people are interested in starting this business, causing competition in the restaurant business to become increasingly stringent. Lesehan D'Bakule has challenges in this business competition in order to get the consumers interested in buying at Lesehan D'Bakule. Lesehan D'Bakule carried out a promotion strategy, namely the promotion mix. This research was conducted to determine the influence of the promotion mix's dimensions on the buying interest of Lesehan D'Bakule consumers in Pringsewu. This research has 5 variables, namely advertising variables, sales promotion variables, public relations variables, personal selling variables, and direct marketing variables. This research uses the non-probably sampling methode, with a sample of 100 respondents who know Lesehan D'Bakule in Pringsewu and are interested in visiting Lesehan D'Bakule in Pringsewu. The results of this study indicate that the variables of advertising, sales promotion, public relations, personal selling, and direct marketing have a significant positive effect on consumer buying interest.

Internet-based business applications are a manifestation of the path of information technology development that is utilized by financial institutions, especially banking institutions through mobile banking applications. One of the banks that utilize internet technology in serving its customers is PT Bank Rakyat Indonesia (Persero) Tbk. With BRImo is a mobile application that is used by customers and is quite well known by the people of Indonesia, especially in the city of Bandar Lampung, Indonesia. It is necessary to create usability in the BRImo application so that users can feel satisfied with using the BRImo application and continue to be loyal to making BRImo a mobile banking application that is used daily. This study examines the effect of usability to satisfaction and loyalty. Collecting data using a questionnaire and taking a sample of 100 respondents using a purposive sampling technique. Through descriptive statistical analysis tests, outer models, inner models, and hypothesis testing, the data were examined regressively using SmartPLS. The results show that usability has a positive impact on satisfaction and loyalty respectively and there is an indirect effect between usability and loyalty which is mediated by satisfaction. The limitations of this study are the lack of independent variables and the area which only includes the city of Bandar Lampung so further research is expected to be able to add independent variables that allow and conduct research in other areas.