Fundamentally, all employees can recognise the objectives they want to achieve and plan changes they want to implement in an organisation to attain better job performance. However, most employees also understand that commissioning these plans into reality is not easy. Psychologists have identified that workers' self-efficacy plays a significant role in tackling tasks and challenges in organisations. This research illuminates current situations regarding the significance of self-efficacy on employees' job performance in the online retail sector in Malaysia. A total of 511 employees attached to the online retail sector provided the data for this research. Additionally, in-depth literature was assessed, revealing the relationship between self-efficacy, innovative behaviour, and job performance. Moreover, the intervening effect of innovative behaviour on the relationship between self-efficacy and employees' job performance was also investigated to verify the research hypothesis. The findings of this research established a statistically significant relationship between self-efficacy and innovative behaviour as well as employees' job performance. Conclusively, the hypothesis is supported by data and illustrated that innovative behaviour statistically mediates the relationship between self-efficacy and employees' job performance in the online retail sector in Malaysia. This study also validates that employees who have high self-efficacy are willing to embrace innovative behaviour, which then leads to enhanced job performance. In conclusion, self-efficacy with the intervention of innovative behaviour can heighten the employees' job performance in the online retail sector in Malaysia. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0899/a.php" alt="Hit counter" /></p>

The purpose of this paper is to explore how the evolution in retail landscape had affected the growth of fashion retail and had ignited the changes in customer preference on types of retail outlets to patronage when shopping for their fashion items. The focus is on two types of fashion retail business formats in Malaysia; the fashion specialty stores and the department stores which their respective business trends were seen growing at the opposite directions in the recent years globally. This paper will discuss the issues and trends faced by these two retail formats that led to the rapid sales growth of the fashion specialty stores and the declining trend suffered by the department stores.

Muslim women are huge target market that fashion industry just cannot afford to ignore. As fashion evolves, the industry had witnessed an evolution in the way of how Muslim women dressed. Donning modern apparel but at the same time still adhering to the strict requirement of covering ones ‘aurat’ had created modest apparel segment that could not to be ignored by fashion industry players due to the increasing demand from that growing niche market. The purpose of this study is to find out the factors that influence Muslim women to purchase modest apparel and whether social media has any influence towards their purchase decision. Fashion Innovativeness and Opinion Leadership are elements that represent the consumer Perceived Value while Fashion Consciousness and Fashion Motivation are elements representing the consumer’s Personal Value are the factors that this study is looking at. The finding from this study will benefit marketers and industry players to understand more about this newly emerging segment and how to attract them. This study was carried out via convenience sampling of Muslim women in Kuala Lumpur, Malaysia as Malaysia has more than 60 percent Muslim population. Data was analyzed using SPSS version 22 and Smart PLS 3. Fashion innovativeness was found not to have significant effect towards modest apparel purchase intention and social media does not moderate these factors to influence Malaysian Muslim women purchase attention at the moment.