Fundamentally, all employees can recognise the objectives they want to achieve and plan changes they want to implement in an organisation to attain better job performance. However, most employees also understand that commissioning these plans into reality is not easy. Psychologists have identified that workers' self-efficacy plays a significant role in tackling tasks and challenges in organisations. This research illuminates current situations regarding the significance of self-efficacy on employees' job performance in the online retail sector in Malaysia. A total of 511 employees attached to the online retail sector provided the data for this research. Additionally, in-depth literature was assessed, revealing the relationship between self-efficacy, innovative behaviour, and job performance. Moreover, the intervening effect of innovative behaviour on the relationship between self-efficacy and employees' job performance was also investigated to verify the research hypothesis. The findings of this research established a statistically significant relationship between self-efficacy and innovative behaviour as well as employees' job performance. Conclusively, the hypothesis is supported by data and illustrated that innovative behaviour statistically mediates the relationship between self-efficacy and employees' job performance in the online retail sector in Malaysia. This study also validates that employees who have high self-efficacy are willing to embrace innovative behaviour, which then leads to enhanced job performance. In conclusion, self-efficacy with the intervention of innovative behaviour can heighten the employees' job performance in the online retail sector in Malaysia. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0899/a.php" alt="Hit counter" /></p>

Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0103/a.php" alt="Hit counter" /></p>

The aim of this research was to examine the parallel mediating effect of social media and relationship quality between relationship marketing and customer loyalty. A series of regression analysis provided the statistical result that tested the hypothesis proposed in this research. The total population of the travel and tourism firms registered with the Ministry of Tourism, Arts and Culture was 4746. The results of this study were obtained from data collected through 361 out of 600 self-administered questionnaires. A series of regression analysis assessed the impact of relationship marketing on customer loyalty in the tour and tourism companies in Malaysia. The results indicated that social media platforms utilised and the application of relationship quality are statistically significant and mediates the relationship between relationship marketing and customer loyalty. It can be concluded accurately from the literature and the statistical analysis conducted that there is concrete evidence that relationship marketing impacts customer loyalty. The intervening variables tested were social media use and relationship quality. The outcomes verified that social media and relationship quality are crucial factors that induces customer loyalty. Both social media and relationship quality defines how the effects between relationship marketing and customer loyalty occur. The mediating effects of social media and relationship quality between relationship marketing and customer loyalty are the actual factors that generate customer loyalty which then leads to customer retention and repeat purchase in the travel and tourism sector in Malaysia. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

The ultimate purpose of this moderated mediation study is to get an in-depth cognition of how stress as a mediator influences the relationship between cyberbullying and employees’ productivity in the manufacturing sector in Malaysia. Additionally, this research scrutinised the moderating effect of co-workers’ support in the manufacturing sector between stress and employees’ productivity. The results of this study ascertained that cyberbullying creates tremendous stress, affecting the employees’ productivity. This research confirms that when stress starts manifesting in employees, it significantly affects the relationship between cyberbullying and the productivity of employees. It was also evident that without stress as the mediating variable, the significant association between cyberbullying and the employees’ productivity would not transpire. Subsequently, the moderating factor co-workers’ support illustrated those fellow employees who render their support could significantly buffer the stress experienced at the workplace and heighten the productivity of their colleagues. Overall, this research has offered precious current knowledge on the significant impact of cyberbullying on employees’ productivity and why management and employees should curtail this heinous act. This research has also revealed the crucial roles co-workers play in shielding their fellow workers from the stress that could hamper their productivity. The manufacturing sector is the backbone of the Malaysian economy; as such, this research could significantly furnish managers with the knowledge of why improving the mutual support among co-workers is vital as it could protect them from the monstrous cyberbullying activities of cybercrooks, increase productivity and eventually create an innocuous work environment. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0893/a.php" alt="Hit counter" /></p>

<p>This research scrutinizes the influence of dynamic capabilities in achieving and sustaining competitive advantage by women who own enterprises in Malaysia. The contribution of the businesswomen is highly significant to the economy of the nation. Malaysian businesswomen strive hard to stay competitive in the business environment. Therefore, they understand the significance of dynamic capabilities to attain competitive advantage. However, dynamic capabilities in solo will not lead to competitive advantage because the businesswomen operate their business in a volatile business environment. Another significant factor that impacts competitive advantage is entrepreneurial marketing strategies. Therefore, the intervening effect of entrepreneurial marketing strategy between dynamic capabilities and competitive advantage was investigated in this research. A total of 1023 businesswomen imparted their views through questionnaires in this research. Additionally, in-depth literature was presented to reveal the association between dynamic capabilities, entrepreneurial marketing strategies, and competitive advantage of the businesswomen. The findings of this research implied a statistically significant relationship between dynamic capabilities and entrepreneurial marketing strategy as well as competitive advantage. Finally, all the hypotheses formulated for this study were supported by data, which illuminated that entrepreneurial marketing strategy statistically mediates the relationship between dynamic capabilities and competitive advantage of the women-owned enterprises in Malaysia. Moreover, this study verifies that the businesswomen in Malaysia who engage in dynamic capabilities will be able to apply entrepreneurial marketing strategies in their enterprises to achieve competitive advantage, ensuring the enterprise’s survival and success in an ever-changing business environment.</p><p> </p><p><strong>JEL</strong>: M10; M30; M31; L62</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0937/a.php" alt="Hit counter" /></p>