The use of language persuasively and diplomatically in the form of catchy and attractive political slogans plays a significant role in the politics of democratic states. This study analyzes the political slogans chanted by Pakistan Tehreek-i-Insaf (PTI) and Pakistan Muslim League-Noon (PML-N) during the 2018 election campaign with the purpose to analyze Pakistan's political slogans from a semantic perspective to highlight the semantic properties and analyze the use of political slogans for presenting positive-self and a negative image of others. Data in the form of slogans were collected by random sampling technique. The data was analyzed semantically by following Leech's (1981) theory of meaning. It was revealed that political slogans are composed persuasively and diplomatically to communicate connotative, reflected, social, affective and collocative meanings. It was also found that Political slogans in Pakistan are chanted for portraying a positive image of themselves and a negative image of others.

The skillful usage of language by politicians in a persuasive manner holds great significance in the politics of democratic states. This paper attempts to study the diplomatic use of catchy and attractive political slogans to convince the voters to vote for them. Political slogans chanted in the processions of Pakistan Tehreek-i-Insaf (PTI) and Pakistan Muslim League-Noon (PML-N) during the 2018 general election campaign were recorded. These slogans served as the data which was analyzed from the perspective of rhetoric by using Hosu and Pavelea’s (2009) model. It was revealed that political slogans are composed persuasively by employing various rhetorical devices like rhyme, alliteration, repetition,synonyms, antonyms, statements, commands, questions, negative, optative sentences. It was also found that political slogans play an important role in convincing and gaining public support. Moreover, these slogans are tactfully formulated as linguistic means for propagating the ideas and visions of politicians.

In bi/multilingual societies, the process of code-mixing and language hybridization holds great significance. The present study attempts to examine the process of language hybridization in the Pashto local context. The purpose of the study is to show that code-mixing of English lexical items in Pashto spoken discourse has resulted in the formation of English-Pashto lexical hybrids. Research data was collected through observation and television programs in the Pashto language. Data is analyzed by using Kachru's model of code-mixing of English in Hindi, where Unit Hybridization is applied, which isfurther added by the Sarwet Rasul model. Based on the research data, it was revealed that the English code mixed words in the Pashto language are mostly nouns. These words, when used by Pashto speakers, are made hybrid by adding different types of Pashto suffixes. The findings also revealed that because of the prestige factor attached, English words are used in Pashto spoken discourse which shows morphological deviations because of the influence of the mother tongue, i.e., Pashto language.