School counselor has a great opportunity to innovate, but they lack interest in reading. Digital literacy is the most important competence to make them able to innovate. This study aims to describe the profile of digital literacy and it's relations to develop innovative guidance programs. A survey was used to be a research method. The focus of the study is school counselor habits in using the internet related to digital literacy activities, as well as the habits in developing programs. The research was conducted for 45 millennial school counselor, with an age range of 22-35 years old, and a minimum working period of 1 year as a sample. Result found that the overall sample is digital user, and level of digital literacy for majority respondent is communication and collaboration, and several respondents are a content creator. If the school counselor is unusual to create content from various information on the internet, it is impossible to be able to create innovative guidance and counseling program, roven by almost all of the respondents downloading the program from the internet. This is a big challenge of the ease of technology nowadays.