The concept of Corporate Social Responsibility (CSR) is one of the concepts implemented to realize good corporate governance, where the company not only thinks about the company's interests in achieving financial benefits but also participates in ensuring the sustainability of social and environmental aspects in the area around the company's operations. This CSR concept emerged as a form of corporate moral responsibility to the community and the sustainability of the surrounding environment. Furthermore, what underlies this concept is a company's production activities that directly or indirectly affect social, economic, and environmental changes in the area around the company. Pertamina Patra Niaga DPPU Sepinggan Group, one of the companies that have implemented the CSR concept for a long time, also seeks to realize this through various social innovation programs, one of which is the Pertamina Better Program. For this reason, this article seeks to investigate the extent of the environmental management strategy carried out by Pertamina Patraniaga DPPU Sepinggan through its social innovation program. The author collects data through field observations, interviews, and documentation. The data analysis used is interactive. As a result, the Pertamina Better Program, a community empowerment program in the environmental field, can contribute to environmental sustainability by taking collective action involving various stakeholders. Each stakeholder of this program contributes not only in the form of funds but also ideas, thoughts, time, and energy. The Pertamina Better program can run better when each stakeholder contributes to the program. This contribution has become a collective action for the Pertamina Better program.

Mangrove forest is one of the resources that has important functions and roles in a single ecosystem. The utilization of mangrove forest also has a fairly high economic value. The existence of mangrove forest has several functions such as a media for mangrove crab cultivation, mangrove cultivation, diversification of mangrove products and mangrove tourism. Some of these benefits were introduced by CSR of Badak LNG program to society around the mangrove forest in Bontang City for the economic improvement of coastal communities by exploiting the existing mangrove potential. Thus, the aim of this study is to calculate the economic value of the utilization of mangrove forest. The research method used is quantitative method by using benefit cost analysis. In brief, the results showed that the utilization of mangrove resources conducted by the community or local community groups such as mangrove crab cultivation, mangrove seedling, mangrove dodol, mangrove syrup and mangrove tourism. The highest direct benefits of mangrove area came from mangrove seedlings (71%), mangrove dodol (9.76%), mangrove tourism (6.82%), mangrove crab (6.47%) and mangrove syrup (5.96 %). Meanwhile the value of choice for mangrove area is 30 Ha. From the calculation results, the benefit obtained of mangrove forest selection was Rp 6.087.150,00 per year. Based on the mentioned value, it indicated that the respondents were willing to pay for the existence of mangrove forest ranging from Rp 50.000,00 – Rp 750.000,00. The total existence value of mangrove forest was Rp 4.375.000,00 for 50 respondents and the total value of existence per year was Rp 52,500,000.00. The total benefit of mangrove forest was Rp 4,749,322,671,00 per year. As the result, the 87% indirect benefit is the largest contributor to the benefits of mangrove forests in South Bontang District. While the second largest contributor is a direct benefit of 12%.