Currently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for the earth. Tourists are interested in staying and spending money in hotels that care about the environment. Based on the previous research in the hotel industry, empirical studies showed a relationship between perceived value and tourist satisfaction in general. Consequentially, this study aimed to empirically investigate the relationship between eco-friendly perceived value (EFPV), tourist satisfaction (TS) and behavioral intention to revisit eco-friendly hotels (BIVE) in Thailand. Data was collected from tourists who used to stay in an eco-friendly hotel in Thailand. This study investigated the mediation of TS in the relationship between EFPV and BIVE. Accordingly, the method employed structural equation modeling (SEM) to appraise the hypotheses. The results showed significant positive influences between EFPV, TS and BIVE. Moreover, EFPV and TS had significant and direct positive impacts on BIVE. Additionally, TS partially mediates the relationship between EFPV and BIVE. Regarding the finding, the theoretical and practical implications for enhancing EFPV and promoting TS toward increasing BIVE in the hotel industry are proposed in this study.

This research aimed to understand the competency and roles of coordinators through holistic review, investigate significant issues in coordinator development, and provide an implication to strengthen coordinator development. Data were collected based on qualitative research by in-depth interview key informants of various groups, namely, experts in the field and personnel development specialists industry from government agencies and associations in the MICE to complete data analysis using content analysis. The result found that the competency of coordinators in the MICE industry to enhance for excellent service are comprising of 11 aspects. Problems and limitations in industry are lacking people patience in workload, professionalism, experiences. Furthermore, the factor elements to improve the performance of coordinators in personal aspects were knowledge, attitude, and motivation. Group factors were teamwork and relationship in the workplace. Cooperate factors were the organizational culture, values teamwork, and a good relationship within the organization. The implication of this study is to enhancement the public, private and educational sectors’ awareness and implement those issues to manage human capital which is a key factor in creating a competitive advantage for the MICE industry.

This research aimed to investigate factors affecting the quality of life (QOL) among people involved in community-based tourism (CBT). Data were collected based on the populations residing in the tourism-community areas in each region of Thailand totaling 200 subjects to complete data analysis using multiple regression analysis. The result found that factors influencing the QOL in CBT are found in various elements of Thailand. Furthermore, the main priority is public administration that is considered the most influencing factor concerning QOL among people in CBT followed by economic factors, technological and external actors, in ranked order. The implication of this study was to motivate the community to obtain QOL because managing public administration requires the government to integrate strategic planning and implement policies to resolve the existing inequality in communities. Additionally, the government’s administrative structure in each area would be improved and made more appropriate in the context of the area in each community. Economic aspects in the community comprise creating work, increasing income for people and accessing several funding sources. In the technology section, public and private sectors are considered possessing the capability to establish technological access for the community. The aspect of external actors must be managed through regulations and laws created by the community generating awareness for community members including regulations and compliance to achieve sustainable QOL in the community.

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This research aimed to investigate the differences between individual factors affecting quality of life (QOL) for people conducting community-based tourism (CBT). A sample size of 200 comprised people in CBT, Thailand. The data were collected to achieve the research objective by studying the personal profiles of people in CBT including sex, age, education, occupation and income affecting quality of life. Other factors included physical conditions of individuals, psychological state, perception of the relationship between individuals and others and environment. The research employed descriptive and inferential statistics, the F test (one-way ANOVA), to evaluate the data. The results revealed that only education factor significantly differed at level 0.05. Conversely, the factors sex, age, occupation and income showed no significant differences at level 0.05. The result of a study indicates educational level was essential for QOL. Therefore, education, as the most significant factor, should be set as a priority to lead the planning process in various aspects of QOL. Even the community and society need to focus on educational factors leading to a higher QOL. The contribution of this research was to enhance education in society, particularly in CBT to all individuals in the community to obtain greater opportunity to equally access education.