Significance Social scientists have long debated why similar individuals often experience drastically different degrees of success. Some scholars have suggested such inequality merely reflects hard-to-observe personal differences in ability. Others have proposed that one fortunate success may trigger another, thus producing arbitrary differentiation. We conducted randomized experiments through intervention in live social systems to test for success-breeds-success dynamics. Results show that different kinds of success (money, quality ratings, awards, and endorsements) when bestowed upon arbitrarily selected recipients all produced significant improvements in subsequent rates of success as compared with the control group of nonrecipients. However, greater amounts of initial success failed to produce much greater subsequent success, suggesting limits to the distortionary effects of social feedback.
Abstract-The annual incidence of insider attacks continues to grow, and there are indications this trend will continue. While there are a number of existing tools that can accurately identify known attacks, these are reactive (as opposed to proactive) in their enforcement, and may be eluded by previously unseen, adversarial behaviors. This paper proposes an approach that combines Structural Anomaly Detection (SA) from social and information networks and Psychological Profiling (PP) of individuals. SA uses technologies including graph analysis, dynamic tracking, and machine learning to detect structural anomalies in large-scale information network data, while PP constructs dynamic psychological profiles from behavioral patterns. Threats are finally identified through a fusion and ranking of outcomes from SA and PP.The proposed approach is illustrated by applying it to a large data set from a massively multi-player online game, World of Warcraft (WoW). The data set contains behavior traces from over 350,000 characters observed over a period of 6 months. SA is used to predict if and when characters quit their guild (a player association with similarities to a club or workgroup in nongaming contexts), possibly causing damage to these social groups. PP serves to estimate the five-factor personality model for all characters. Both threads show good results on the gaming data set and thus validate the proposed approach.
Social groups often exhibit a high degree of dynamism. Some groups thrive, while many others die over time. Modeling group stability dynamics and understanding whether/when a group will remain stable or shrink over time can be important in a number of social domains. In this paper, we study two different types of social networks as exemplar platforms for modeling and predicting group stability dynamics. We build models to predict if a group is going to remain stable or is likely to shrink over a period of time. We observe that both the level of member diversity and social activities are critical in maintaining the stability of groups. We also find that certain 'prolific' members play a more important role in maintaining the group stability. Our study shows that group stability can be predicted with high accuracy, and feature diversity is critical to prediction performance.
Abstract-Modeling people's online behavior in relation to their real-world social context is an interesting and important research problem. In this paper, we present our preliminary study of attrition behavior in real-world organizations based on two online datasets: a dataset from a small startup (40+ users) and a dataset from one large US company (3600+ users). The small startup dataset is collected using our privacy-preserving data logging tool, which removes personal identifiable information from content data and extracts only aggregated statistics such as word frequency counts and sentiment features. The privacypreserving measures have enabled us to recruit participants to support this study. Correlation analysis over the startup dataset has shown that statistically there is often a change point in people's online behavior, and data exhibits weak trends that may be manifestation of real-world attrition. Same findings are also verified in the large company dataset. Furthermore, we have trained a classifier to predict real-world attrition with a moderate accuracy of 60-65% on the large company dataset. Given the incompleteness and noisy nature of data, the accuracy is encouraging.
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