Expertise with print is likely to optimize visual processes for recognizing characters of a familiar writing system. Although brain activations have been identified for words and letter strings in contrast with other stimuli, relatively little work has focused on the neural basis of single-letter perception. English readers and Chinese-English bilinguals participated in an ERP study and performed a 1-back identity judgment on Roman letters, Chinese characters, pseudofonts, and their string versions. The ChineseEnglish bilinguals showed an enhanced N170 for both Roman letters and Chinese characters relative to pseudofonts. For the non-Chinese readers, the N170 amplitude was larger for Roman letters relative to Chinese characters and pseudofonts. Our results suggest that changes in relatively early visual processes underlie expert letter perception.
Faces are processed more holistically than other objects and are recognized efficiently at the individual level. Perceptual expertise individuating non-face objects can lead to the same hallmarks of face processing. Is this specifically a result of expertise individuating objects, or would any type of prolonged intensive experience with objects be sufficient? Two groups of participants were trained with artificial objects (Ziggerins). One group learned to rapidly individuate Ziggerins at the subordinate level. Another group learned rapid sequential categorizations at the basic level. Individuation experts showed a selective improvement at the subordinate level and an increase in holistic processing. Categorization experts only improved at the basic level without changes in holistic processing. Attentive exposure to objects in a difficult training regimen is not sufficient to produce face-like expertise. Rather, qualitatively different types of expertise with objects of a given geometry can arise depending on the type of training.
Perceptual expertise has been studied intensively with faces and object categories involving detailed individuation. A common finding is that experience in fulfilling the task demand of fine, subordinate-level discrimination between highly similar instances is associated with the development of holistic processing. This study examines whether holistic processing is also engaged by expert word recognition, which is thought to involve coarser, basic-level processing that is more part-based. We adopted a paradigm widely used for faces – the composite task, and found clear evidence of holistic processing for English words. A second experiment further showed that holistic processing for words was sensitive to the amount of experience with the language concerned (native vs. second-language readers) and with the specific stimuli (words vs. pseudowords). The adoption of a paradigm from the face perception literature to the study of expert word perception is important for further comparison between perceptual expertise with words and face-like expertise.
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