This study proposes media audiences engage in 2 types of TV binge watching: intentional and unintentional. Using the differential susceptibility to media effects model as a framework, we draw from research on sensitivity theory and uses and gratifications to test whether unintentional binges are more likely to result in addiction symptoms, and whether this is due to impulsivity as a personality trait. Using an online survey, we find (a) most of our sample has engaged in both types of binge watching, (b) addiction symptoms were more common after unintentional binges, and (c) impulsivity exerts an indirect effect on addiction in the case of unintentional binging only, by increasing unintentional binging frequency. Implications and future research directions are discussed.
Given children’s difficulty comprehending prosocial narratives, we examined strategies to bypass comprehension (affiliative priming) and reduce cognitive burden (simplified lessons, adult scaffolding). In Study 1, one hundred seven 3- to 5-year-olds watched a prosocial narrative (helping vs. waiting) with affective primes (loving vs. funny) or a control narrative. Comprehension was low and behavioral outcomes were unaffected by lesson or prime. In Study 2, sixty-four 3- to 5-year-olds watched shorter stimuli (1-minute song videos) about loving or helping others. Those in the helping condition helped more, but the loving condition did not differ from a no-exposure control. In Study 3, 636 parents of 2- to 10-year-olds were surveyed about a time their child showed prosocial responses to media. Over 70% recalled an instance, a third of which involved songs. Reported response duration was positively predicted by family discussions after exposure (rather than at the time), including explicating the lessons and giving timely reminders/praise.
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