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Culture and creativity were always an essential part of city growth, but today they are integrated in the life of cities as a part of official strategies or as an action of a group of artists and people, working in the cultural and creative industries. Culture and creativity form part of many concepts of urban development promoted as an acceptable response to the challenges of globalization. As a part of urban development policy, they are expected to enable sustainable development, and they rely on human potential, local comparative advantages and development of technologies. The main principles of these concepts are communication, social networks, technology, adaptability, concentration, synergy and inclusion. As any paradigm, creative cities are challenged on many levels, in theory and in practice. Using culture and creativity as a resource and marketing value should be thoughtful, since it can have a significant impact on society. This paper will present some arguments about policies and critics of creative cities, as well as the required preconditions, organizational forms, their development path and relation to inclusion. This paper will present the case study of Savamala, as an example of urban regeneration through creating a cultural and creative quarter in Belgrade, and within a method of multicase study, include two more examples of cultural and creative strategies, the cases of Shanghai and Copenhagen, and by analyzing top-down and bottom-up initiatives, some conclusions about potentials and risks of those strategies will be drawn.

The energy intensive way of life has created numerous problems that constantly threaten the endurance of ecosystems and cause global uneasiness. The situation is additionally complicated by huge climate, technological and socio-cultural differences between cities and regions, that are therefore not able to accept the same framework for environmental protection and implement synchronized actions. Having in mind the fact that globally proclaimed ecological imperatives effect the change of our perception of the living environment and its limitations, this article offers an insight into the current state of the environment in the EU and in Serbia, and emphasizes differences between our and EU practice. The analysis presents important international and national documents, regional and local strategies, laws and standards, as well as a review of individual initiatives, visions and solutions that could be used as guidelines and examples for our practice. Although some of these suggestions have resulted in a different socioeconomic context, it is evident that it is possible to transpose or modify applied models to local conditions. Therefore, this approach opens a new field of cooperation, and includes our regulations and practice into regional and global initiatives leading to the mitigation of consequences of climate changes by increasing energy efficiency and decreasing GHG emissions.