This paper presents theoretical and empirical research on the activities and attitudes of a family business owner regarding marketing as a business function. The development of successful business relationships of a family business is tightly connected with the activities of the business owner. The theoretical review examined numerous family and non-family business studies by analyzing the existing paradigms of marketing management as a whole. The empirical research, surveying 420 family businesses in Serbia, defined the overall role of the family business owner in customer relationship management regarding business-to-business (B2B) and business-to-consumer (B2C) relationships. Key findings suggest that the main difference in customer relationship management (CRM) between family and non-family companies is related to B2B relationships, which the family business owner is heavily involved in managing, in terms of invested time and responsibility. Future research should cover aspects of internationalization (to regional markets) because it is essential to cross-examine regional with local contacts of a family business owner, to provide full comprehension of the complexity of market relationships in a family business environment.

This paper presents the results of research about the impact of envy on enterprise potential and entrepreneurial intentions. The research was conducted in Serbia and the respondents were students from 5 faculties, from the first to the fifth year of study. The results were gained by statistical analysis of the gathered information (380 completed questionnaires). Descriptive, correlation and regression analysis are the methods of statistical analysis that were used. From the dimensions of enterprise potential, the highest average value has the dimension Creativity, while from the dimensions of entrepreneurial intentions, the highest average value has the dimension Subjective norm. Of all the observed dimensions, the lowest value has the Envy dimension. Between envy and dimensions of enterprise potential and dimensions of entrepreneurial intentions, there are a number of statistically significant negative correlations. This is more prevalent at the dimension of entrepreneurial intentions. Feelings of inferiority in relation to other people and the perception of having a boring or a bad life have an especially negative impact on entrepreneurial potential and intentions. Envy, which occurs due to the desire for more entertainment, travel, and due to the perception of the lack of fortune, also has a negative impact on entrepreneurial potential and intentions, but the influence is considerably weaker. There is a statistically significant predictive effect of certain items of envy on enterprise potential dimensions and entrepreneurial intentions dimensions. But this fact is not so strongly expressed. Some results suggest the possibility (however small) that envy, in some circumstances, can mildly encourage entrepreneurial intention.

In this study, the relationship between life values, the enterprise potential and the entrepreneurial intentions were researched. The survey was conducted in Serbia, and the respondents were students. A total of 380 valid questionnaires were collected. For the data processing, the following statistical methods were used: descriptive statistics, correlation and regression analysis. The main research results are as follows: 1. Correlations between life values items and enterprise potential dimensions and entrepreneurial intentions dimensions, for the most part are not statistically significant, but there is also a significant number of correlations that are positive and statistically significant. The most powerful, significant and positive correlation achieve the following life values dimensions: LV3 -Self actualization, then LV5 -Love and affection. 2. The regression analysis indicates the presence of a statistically significant predictive effect of certain life value dimensions on the dimensions of enterprise potential and entrepreneurial intentions. Predictive effect is not so strong, but it is present at certain life value dimensions: LV3 -Self actualization and LV5 -Love and affection. These are the same dimensions having the strongest correlations, so it can be said that the results of these two analyses are consistent. 3. Dimension EI -Entrepreneurial intention has a statistically significant and positive correlation with the following dimensions of life values: LV5 -Love and affection, LV3 -Self actualization and LV2 -Personal gratification. 4. Individuals may examine their own life values, and on that basis examine their opportunities and potentials for entrepreneurial ventures. They can also implement appropriate adjustments in their value system, if they choose to run their own business.

U aktuelnom trenutku, poput ostalih sektora, visoko obrazovanje se suočava sa ozbiljnim izazovima, koji su takvih razmera da se postavlja pitanje održivosti ustanova ukoliko pravovremeno ne odgovore na promene koje se dešavaju. Izvesno je da će se visokoškolske ustanove budućnosti u velikoj meri razlikovati od aktuelnih, ne samo po sadržaju kurikuluma, već i po suštinskoj modifikaciji postojećih organizacionih struktura. Procenjuje se da je model organizacije koja uči jedina održiva forma organizacije visokoškolskih ustanova budućnosti. Na osnovu dosadašnjih studija, u radu su prezentovane teorijske postavke organizacije koja uči, mogućnosti primene u okvirima visokog obrazovanja, kao i značaj implementacije ovog koncepta u kontekstu održivosti visokog obrazovanja.

No abstract