This study is aimed at deciphering meanings embedded in the cultural ornaments of Guji Oromo women of Southern Ethiopia. Relevant data were collected through observation, interview, and focus group discussion which involved 30 participants. The data were analyzed thematically following the analytical framework of material culture theory. Results of the study reveal that, in addition to their beautification purpose, cultural ornaments of Guji Oromo women communicate meanings related to personal status, social identities, and the rights and privileges of the wearer. Cultural norms and restrictions govern the ornamentation practice of Guji women. Such practice of ornamentation shows the deep-rooted indigenous wisdom of the Guji society in promoting important cultural values such as virginity, marriage bond, and personal success while discouraging unacceptable practices such as sex before marriage and gender-based violence.

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