In the Russian Federation the most favorable area for high and stable yields of sunflower crop is the Northern zone of Krasnodar region. The research was conducted in multivariate experience of long-term stationary monitoring. We researched the effect of doses of mineral fertilizers and furolan on sunflower yield and seed quality. It was found that it is expedient and cost-effective to use small doses of nitrogen fertilizers for sunflower. The expediency of application of plant growth regulator (Furolan) during vegetation is shown. We found that the use of mineral fertilizers and the use of furolan contributed to the activation of growth processes of sunflower plants which led to the formation of optimal plant density. Improving the nutritional status of plants has provided an increase in the leaf area unit. The treatment of sunflower crops on the background of fertilizers N20P30 and the furolan has had a positive impact on the value of photosynthetic potential. Under the influence of mineral fertilizers there was an increase in the dissemination of the sunflower head, weight of seeds and weight of 1000 seeds, which has a positive impact on productivity. With the increase of fertilizer doses, the oil content of seeds increased when compared to the unfertilized variant. The treatment of plants with furolan has not violated the process of accumulation of protein and fat.

Analysis of the main trends in the development of the market for higher education services, affecting the transformation of university financing models, shows that improving the quality of educational services in Russian universities directly depends on an increase in the share of revenues received from research and development, as well as the ability of universities to present the results of their research and development in the form of a complete product from a marketing point of view and build a competent strategy for promoting innovations in the market. In the context of creating a long-term strategy for increasing the competitive advantages of leading universities, the author pays special attention to Project 5–100 of the Ministry of Education and Science of the Russian Federation, the purpose of which is to maximize the competitive position of a group of leading Russian universities in the global market of educational services and research programs. It is noted that university funding comes from various sources, while budgetary revenues dominate the structure of income, and the reduction in budgetary provision significantly affects the financial condition of Russian universities. The author comes to the conclusion that the forms and mechanisms of financial management of universities and research organizations are not strictly regulated, they independently choose the sources of funding.

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