A classifier of QR-codes, which are used in light industry and are divided into static, dynamic, combined is developed in this work. Static QR codes can be digital, text or symbolic. Digital QR-codes are divided into subspecies: product code, product price, manufacturer code, date and other numerical designations. Text QR-codes are divided into subtypes: product name, product description, manufacturer and other text designations. Symbolic QR-codes are divided into subtypes: special symbols, formatting symbols and other marking symbols. Combined together, several types of QR codes form a combined code. Frequently static and dynamic QR codes are combined. Dynamic QR codes can only be combined. Based on the survey data, we can assume that the most important are the four main ways to use the QR-code are: “Outdoor advertising”, “Code on goods”, “Electronic ticket” and “Discount code”. Other ways to use a QR code, according to experts, have a much lower impact in terms of application. These include: “Invitation to social networks”, “Tourism”, “Banking”, “Company logo”, “Clothing and accessories”, “Tattoos”. This opinion of experts is typical only for Ukraine, because according to foreign studies, tattooing a QR-code on the human body is quite often met. Taking into account the results of the study, a label for products was made using a QR-code, which contains a link to the site TKSHV – Market. On the site it is possible to get acquainted in more detail with the products made at the department, to provide consumers with information about them. From the site it is possible to go to the Telegram-channel, where it is convenient to ask additional questions, see the process of creating a QR-code and more. It is also planned to create other channels on social networks, such as Instagram, Facebook, Viber. This will allow the consumer to use a more convenient social network.

The research of different types of Ukrainian national women’s shirts of the Boykiv region at the end of the XIX and the beginning of the XX century about constructive-technological decisions and used colours of materials is carried out in the work. The main types of cut of national shirts of Boykivshchyna have been studied: shirt with shoulder inserts, tunic-like shirt, shirt with one-piece sleeves, shirt with coquette. The authors have developed a classifier of structural elements of the Ukrainian national shirts of Boykivshchyna. Based on the developed classifier, a massive of structural elements of Ukrainian national shirts of Boykivshchyna was formed, which contains information on types of shirt cuts, their silhouettes, length of shirts, types of sleeves by shape and length, types of collars and neck shapes. The proposed massive can be expanded and supplemented, provided that further research will reveal some more structural elements of traditional shirts. Using the structural elements of the massive, it is possible to create new models of modern women’s dresses, introducing them into mass production. Combining design elements, it is possible to create different versions of models of women’s dresses for implementation in multimodal flows. The results of research on determining the colour scheme of materials used for the manufacture of national shirts of Boykivshchyna are presented. It was determined that the most common colours were: blue, beige, white and burgundy. Colours such as red, black, brown, blue, and green were less common. RGB-parameters of shades of colours of materials which are offered to use at designing of the modern women’s dresses made in ethno-style are defined. According to the results of the research, sketches of three models of women’s dresses were developed. Model A of a modern women’s dress, made in ethno style, sewn in industrial conditions.