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Communication and dissemination are key elements to maximise SHOWCASE project impact and ensure long‐term effects. For that, an effective communication strategy is essential to convey the principles and best practices to integrate biodiversity in farm management to favour farmers’ livelihoods while promoting conservation in agricultural landscapes. Current discourses around biodiversity, nature conservation and farming are contradictory with each other and not always engaging for SHOWCASE stakeholders. Thus, an inspirational narrative has been developed in the first months of the project by WP4 “Communicating the benefits of agrobiodiversity through multistakeholder knowledge exchange”, task 4.1. SHOWCASE narrative explains in an effective manner 1) why people care about biodiversity; 2) what we can do, and; 3) how we can do it better.

Bid Security Not required B.9.5 Acceptable forms of Bid Security N/A B.9.5 C.15.4 a) Validity of Bid Security N /A Advanced Payment upon signing of contract Not allowed Liquidated Damages Will be imposed under the following conditions: Percentage of contract price per day of delay: 0.5% Max. no. of days of delay :Ten (10) Next course of action : Termination of Contract F.37 Performance Security Not required C.17 C.17.2 Preferred Currency of Bid and Method for Currency conversion United States Dollars (US$) Reference date for determining UN Operational Exchange Rate: 20 November 2012 B.10.1 Deadline for submitting requests for clarifications/ questions Seven (7) days before the submission date. B.10.1 Contact Details for submitting clarifications/questions

The following report presents the initial project branding and marketing products that showcase the project’s visual identity and overall corporate appearance. As a foundation of the future effective communication activities, a sound set of working dissemination tools and materials is crucial to be established within the first months of the project. A project logo, project promotional materials, overall visual identity package, and a public website (www.showcase-project.eu) were developed in the first 4 months of the project duration in order to form the main tools of project public visibility and internal communication. The project is provided with a logo that has been communicated and coordinated with all project partners. Dissemination materials such as the SHOWCASE brochure and poster were produced for raising awareness and engaging stakeholders at events. A project brand manual was created and circulated among project partners in order to provide a consistent visual representation of the project. A set of corporate templates was also produced and made available to the consortium partners to facilitate future dissemination and reporting activities such as letters, milestones and deliverable reports, PowerPoint presentations, etc. The project website is developed as the main dissemination channel. The longer‐term impact of the project's results will be secured by maintaining the website for a minimum of 5 years after the end of the project.

Communication, dissemination and exploitation play a vital role within SHOWCASE as the main means of ensuring knowledge transfer and uptake of results during the project lifetime and after the project is concluded. The project’s strategic objectives and target groups, as well as the key messages and narratives that the project aims to communicate serve as an orientation in the project’s actions in the relevant field. The current Plan for Exploitation and Dissemination of Results (PEDR) has been developed to define target-specific objectives and outline concrete implementation actions. The SHOWCASE PEDR represents a document that aims to guide the communication and dissemination efforts to target project-relevant audiences, convey clear, understandable, coordinated and effective messages, and reach out project results to all interested parties within the various stakeholder groups. The plan presents the different communication and dissemination tools, structured in an implementation plan according to the different target groups and different stage of development of the project. It also provides a list of tailored key performance indicators (KPI) for the project’s outreach activities that aim to provide a means to quantitatively monitor the effectiveness of dissemination activities. Indicative time schedule for implementation and updates is provided. In addition, this document will identify key project results, which will be a subject of exploitation.