Purpose: The present study is an attempt to provide a model of green supply chain management based on new product development (NPD) in the auto industry. Methodology: In the present study, the method of grounded theory has been used to develop a model. The required data were collected through interviews with academic experts, auto industry managers, and a review of documented meta-data and relevant reports. The sampling continued until the saturation of categories using the theoretical sampling method. The research data were analyzed simultaneously with the data collection during the three stages of open, axial, and selective coding. This process led to the development of the green model of supply chain management following NPD in the auto industry based on the grounded theory. Main Findings: The findings of this study suggest that managers must carefully consider all categories and subcategories identified in this study and have the necessary and sufficient information about each item to implement the green supply chain management successfully based on NPD in the automotive industry. Application of Study: This research indicates the need to pay attention to green supply chain management based on the development of new products in the automotive industry. Novelty/Originality:  Development of the green model of supply chain management following NPD in the auto industry based on the grounded theory.

The present study is an attempt to provide a  model of green supply chain management based on new product development (NPD) in the  auto industry. In the  present study, the  method of grounded theory has been used to develop a  model. The  required data were collected through interviews with academic experts, auto industry managers, and a  review of documented meta-data and relevant reports. The  sampling continued until the  saturation of categories using theoretical sampling method. The  research data were analysed simultaneously with the  data collection during the  three stages of open, axial and selective coding. This process led to the  development of the  green model of supply chain management following NPD in the  auto industry based on the  grounded theory. T he  findings of this study suggest that managers must carefully consider all categories and subcategories identified in this study and have the  necessary and sufficient information about each item to implement the  green supply chain management successfully based on NPD in the  automotive industry. Moreover, this research indicates the  need to pay attention to green supply chain management based on the  development of new products in the  automotive industry.