In this research, we use Hofstede method and Noble's framework in strategy execution to evaluate the effect of organization culture on the successful implementation of strategies in a case study of Payam-e-Noor University of Iran. Data Collection is performed with the standard Hofstede survey, an evaluation tool for organization culture, and researchers' survey tool to evaluate the effective implementation of strategies. The reliability coefficient was calculated as 0.846 using the Cronbach alpha. The target population includes 600 senior managers of Payame-Noor university of Iran at the time of data collection Cochran formula was used to calculate the required sample number of 120 individuals. The results show that according to the Hofstede dimensions, the dominant cultural aspects of high power distance, uncertainty avoidance, collectivism, and femininity were identified. The first two have a direct influence on effectiveness of strategies. While individualism is known to have an invert effect on effectiveness of strategies, no connection was identified between masculinity and effectiveness of strategies, and thus, this theory was not confirmed in this research.

Cellular phone is one of the most profitable industries in the world and especially in middle east regions. There is a growing competition among different firms in this market and the market share is exchanged very quickly depending on the features and equipments introduced. Customer satisfaction plays an important role on retaining present marker share or absorbing new customers. In this paper, we present an empirical study to measure the effects of different factors influencing customer satisfaction such as the effect of perceived expectations on perceived quality and the effect of perceived expectation on perceived value. The survey is performed among customers who live in Tehran, the capital city of Iran and it shows there are some meaningful and positive relationship between perceived expectations and other factors such as perceived quality and perceived value. There is also positive relationship between perceived quality and perceived value. perceived expectation and customer satisfaction.

Purpose: The present study is an attempt to provide a model of green supply chain management based on new product development (NPD) in the auto industry. Methodology: In the present study, the method of grounded theory has been used to develop a model. The required data were collected through interviews with academic experts, auto industry managers, and a review of documented meta-data and relevant reports. The sampling continued until the saturation of categories using the theoretical sampling method. The research data were analyzed simultaneously with the data collection during the three stages of open, axial, and selective coding. This process led to the development of the green model of supply chain management following NPD in the auto industry based on the grounded theory. Main Findings: The findings of this study suggest that managers must carefully consider all categories and subcategories identified in this study and have the necessary and sufficient information about each item to implement the green supply chain management successfully based on NPD in the automotive industry. Application of Study: This research indicates the need to pay attention to green supply chain management based on the development of new products in the automotive industry. Novelty/Originality:  Development of the green model of supply chain management following NPD in the auto industry based on the grounded theory.