The aim of the study is to examine the impact of online consumer reviews on purchasing intention through product mental image. The primary sources represented by the instrument were distributed to the study population consisting of consumers of cosmetics in Jordan. Recently, the phenomenon of selling cosmetics through Internet websites and social media platforms has spread widely in Jordan. Therefore, Google Forms was used to design the research instrument and ask consumers of these products to respond to it by publishing it on the official websites of the sellers and with their approval. Structural equation modeling (CB-SEM) technique using the AMOS software was used to test the study hypotheses. The study results show that product mental image mediates the relationship between online consumer review and purchasing intention. Based on the results of the study, the researchers provided recommendations.

The study aimed at exploring the impact of three smart innovative solutions, i.e., Internet-of-Things, Big Data Analytics, and Cloud Computing on supply chain performance. Collecting data by questionnaires administered to a sample consists of supply chain managers of industrial firms. The results pointed out that these three smart solutions significantly and positively lift firms’ supply chain performance. That is, the hypotheses that Internet-of-Things, Big Data Analytics, and Cloud Computing have significant impacts on supply chain performance were supported. Therefore, the study concluded that for industrial firms to improve supply chain performance, such smart solutions should be assessed and applied. The study contributes to both academics and practitioners through providing empirical results on concurrent impacts of three advanced technologies in supply chain management context.

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