The purpose of this study was to look at subjective well being, social anxiety, and materialism with smartphone addiction. The research subjects were 361 students. The method of data collection uses the scale of smartphone addiction (α = 0.873), subjective well being scale (α = 0.925), social anxiety scale (α = 0.956), and scale of materialism (α = 0.881). Data analysis using multiple linear regression analysis which produces a value of p = 0,000 (p <0.05) with a value of Fcount> Ftable (18.757> 2.70). This means that there is a relationship between subjective well being, social anxiety, and materialism with smartphone addiction. The value of r2 is 0.365, indicating that subjective well being, social anxiety, and materialism make an effective contribution of 36.5% in smartphone addiction. ABSTRAKTujuan penelitian ini adalah melihat hubungan subjective well being, kecemasan sosial, dan materialisme dengan smartphone addiction pada mahasiswa universitas "Y". Subjek penelitian berjumlah 361 mahasiswa. Metode penggumpulan data menggunakan skala smartphone addiction (α= 0,873), skala subjective well being (α= 0,925), skala kecemasan sosial (α= 0,956), dan skala materialisme (α=0,881). Analisis data menggunakan analisis regresi linier berganda yang menghasilkan nilai p=0,000 (p<0,05) dengan nilai Fhitung>Ftabel (18.757>2,70). Artinya terdapat hubungan antara subjective well being, kecemasan sosial, dan materialisme dengan smartphone addiction pada mahasiswa universitas "Y". Nilai r 2 sebesar 0,365, menunjukkan bahwa subjective well being, kecemasan sosial, dan materialisme memberikan sumbangan efektif sebesar 36,5 % pada smartphone addiction. Kata Kunci: kecemasan sosial, materialisme, smartphone addiction, subjective well being PENDAHULUANPerkembangan teknologi yang semakin pesat melahirkan berbagai inovasi baru, salah satunya adalah munculnya smartphone dengan berbagai fitur menarik yang terus dikembangkan setiap harinya. Kemudahan dalam mengakses berbagai informasi hanya dalam satu ganggaman tangan, membuat masyarakat tidak dapat terlepas dari smartphone ini.
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