The huge development of the Internet, the increasing number of users, low cost Internet access and cutting-edge connection technology equipment are forcing companies to adapt rapidly to ecommerce, and thus change the classic logistics process, including changes for logistics functions. Moreover, tourism companies feel this dynamic market and its flexibility, primarily due to the supply chain actors of touristic products -the tourists -who adapted themselves quickly to the new technological offers and already mastered web interfaces specialized in selecting and delivering travel packages. Moreover, their feedback is often instantly. Barely arrived at the destination they point out their opinions, send pictures in social networks, based on their own logistic type they have developed themselves. It is clear that tourism companies have to adapt to e-logistics, since they operate beyond tourism products themselves, primarily with informational products. A tour operator can develop destinations that can be managed in a stock that can be called informational stock. With this virtual component touristic product can be changed quickly depending on the feedback that requires this. Differentiation that occurs between e-touristic products stocks, informational stocks and classic tour packages stocks is required by their special cost management and their ability to change and adapt faster to the market. E-logistics required to adapt the supply chain process to the informational chain that leaves the point of origin and reach the end point to meet such customer requirements in this new medium of the Internet where the space or time notions have a new understanding and lose their normal dimension.
The premise from which we begin our study is that nowadays we are faced with several uncertainties of communication as academic discipline, amongst which the most evident are: the uncertainty related to the denomination or title of the discipline, the uncertainty concerning its status as theory of communication or as science of communication and the uncertainty regarding the inclusion of communication within one or other of the following domains: social sciences, natural sciences or humanities. Applying the comparative citation analysis on a corpus of study constituted by thirty-two titles of publications representative for the domain of science of information and communication (published in the last twenty years) in two different cultural and scientific areas (Italian and Spanish), we will examine the frequency, patterns, and graphs of citation of these publications in six electronic bookshops. We will also carry out a comparative statistical analysis of the categories and scientific domains these publications are included and comprised in on the virtual platforms so as to reveal the above mentioned uncertainties and to find a solution by proposing a model for the standardization of domain categories and tags of the same title on several bookshop sites.
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