Business activities using internet technology are an innovative way of conducting company activities. By utilizing internet technology, companies can conduct various business activities electronically such as business transactions, operational company functions, share information with consumers and suppliers to maintain relationships before, during and after the purchase process. Business people need effective marketing media with the aim of expanding their market share. Social media as a marketing tool is certainly related to marketing communications. This research was conducted to determine the effectiveness of social media as an online business marketing medium. This research is a qualitative research by conducting a literature study related to social media and online business promotion. The results of the study show that the use of social media makes it easier for business people with reduced costs. but with all the advantages, business people still have to have a preventive attitude when conducting business transactions.

Ideally every human being has the same right to do a job. Recruitment or assignment must be given based on one's abilities. In practice there is still discrimination against several parties, including women. In assigning tasks, women are considered less able to work and unable to adapt to the work environment. This causes women to be hampered in a career in the company. Companies need resources that have good competence so that company productivity will increase. Women are also able to give good performance, if given the same opportunity to work. In this case, leadership that gives equal rights to women needs to be done so that women are able to show their competence. Various theories and scientific developments on human resources also emphasize gender equality and science-based applications should pay attention to that as well. The involvement of women in human resource practices really must be based on self-competence and self-competitive advantage.

Currently, technological developments are sophisticated. Recent human development has been complemented by rapid changes in technological progress and an increase in the variety of digital services and devices. Advances in technology have always made it easier for humans to move quickly. In addition, the results obtained are also much more. The capacity to achieve technology, diffusion of innovation, generation of knowledge and creativity are the fundamental factors needed to provide economic growth and development as well as a sustainable competitive advantage. Marketplace has developed into a form of marketplace that emphasizes convenience, speed and product diversity. The barriers of distance and space have had an effective alternative solution. Marketplace is built and developed based on customer trust. This study aims to determine the role of relationship quality, reputation and security of the Shopee marketplace on customer trust. The population of this study is aimed at customers from Shopee in Manila City in the Philippines. The sample of this study used 177 respondents. In this study, three independent variables and one dependent variable were used. The analysis technique uses multiple linear regression. This study proves that the reputation and security of the marketplace have a significant effect on customer trust. Likewise, the quality of the relationship has a significant effect on customer trust.