A multicultural family with problems in it turns out to be a product that has a high commodity for its creators. No exception for the Kimbab Family. The portrait of the Indonesian Korean multicultural family, which was initially shared through YouTube channels as information for his family in other parts of the world, has become a practice of commodification that can be profitable. This research uses the Commodification Theory. Any audio-visual elements that make up a Kimbab Family show will be considered a sign. So, this study will use semiotics in carrying out the analysis. This research is a qualitative-descriptive study with a critical paradigm. This study found that Multicultural Families are families that must have high adaptive abilities, are fighters, focused, dynamic, and have a high potential to experience alienation. These things appear as a family life drama in the form of audio-visual that has a high potential for profit, whether realized or not by the Kimbab Family themselves. Researchers also found that: Multicultural families are a metamorphic formulation of the third culture, a culture that makes efforts to dominate other cultures, as something new but has marginalized other cultures. The multicultural family is a formulation of the conquest of one culture of another.

Advertising is not a tool to sell a product. The ideology that has been carried by the advertising creator is used to resist the common ideology. Homosexuality is still thought of as a sexual deviation and a crime. This research’s purpose is to disassemble the homosexuality in the Taipei McCafe’s advertising. This research is using popular culture, and Barthes’s analysis. From the second order of signification (denotation, connotation and myth) it is shown that having a gay son is a shame condition for a parent commonly. It is a hard situation for each parent to find out that his son loves a guy too. In the beginning, advertising is only a tool to sell the product, but this situation shows that becoming gay is a common thing. Homosexuality is just the sexual preference. Homosexuality it is not a sexual deviation. So parent nowadays, has to accept their son’s sexual preference. From this advertising, the advertisers are trying to resist the ideology about refusing the homosexuality.

The role of radio has undergone significant developments and changes. One example is Radio Sonora 93.3 FM Bandung. Radio Sonora is a radio that dares to raise the theme of health on one of its radio programs. With this theme, Radio Sonora shows concern for the dynamics of public health. On Radio Sonora, health messages were inserted in the show SONAR (Song Information and Reports). Through this event, listeners will get entertainment through songs and health information packaged attractively. SONAR listeners will feel free to listen to the various entertainments and be educated through the health information they convey.  SONAR collaborates with several well-known hospitals in Bandung to make the information presented more convincing and exciting. This study describes how Sonora radio communicates health messages through sonar shows. This research used health communication theory as a basis and was developed through the concept of promoting health programs using radio media. The approach used is qualitative research with a case study method. The subject in this study was Radio Sonora. This research paradigm uses constructivism and descriptive methods. The results of this study show that the SONAR program is carried out with a persuasive approach that emphasizes the character of broadcasting that can persuade broadcast material by combining entertainment with health topics currently popular in the community. The conclusion and benefit of this study are that viewers get better, directed, and direct health knowledge from experts.