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Out of a sample of 178 patients with AD, aggression was present in 20%, wandering in 19%, binge-eating in 10%, hyperorality in 6%, urinary incontinence in 48%, and sexual disinhibition in 7%. Behavioural abnormalities were greater in those with more severe dementia. Temporallobe atrophy correlated with aggression, and widening of the third ventricle with hyperorality. Features of the Kluver-Bucy syndrome were commonly seen, but the full syndrome occurred in only one subject. Patients with at least one feature of the Kluver-Bucy syndrome had greater temporal-lobe atropy than those without any of the features.

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Advertising strategists should be interested in visual imagery because it may represent a useful way to shape consumers' impressions. A framework is tested which casts visual imagery as a mediating factor and individual differences, such as style ofprocessing, as potential moderators of certain advertising strategies which elicit attitude and intentions differences in consumers. Results indicate that the vividness of visual imagery does operate as a latent cognitive construct when concrete wording is used in advertising copy. Instructions to imagine, however, are not found to induce visual imagery. It is concluded that visual imagery vividness has the potential to trace consumers' mental reactions to certain advertising strategies and to explain attitudinal and intentions consequences. Finally, suggestions for future research are discussed.