Herramientas de comunicación para el tercer sector: el uso de las redes sociales por las ONGD catalanas 30 COMMONS -Revista Comunicación y Ciudadanía Digital 4. http://devreporternetwork. eu/es. Ver nota 1.

Desde hace años, el sector de las ONGD está sometido a un intenso debate sobre su forma de trabajar. Una de las críticas más extendidas es que estas organizaciones, en especial las de mayores dimensiones, favorecen con su comunicación una solidaridad de consumo que desincentiva la transformación social. El presente artículo presenta parte de los resultados de un proyecto europeo que estudió las prácticas comunicativas y los discursos de las ONGD de Cataluña, España, en concreto, de los sitios web de diecisiete organizaciones. Los hallazgos muestran una lenta erosión del enfoque hegemónico en las ONGD basado en los estereotipos Norte-Sur, que centra su comunicación en la captación de donaciones. Frente a esta visión, la mayoría de las ONGD analizadas (diez de diecisiete) muestran una orientación dominante, en mayor o menor grado, hacia un enfoque comunicativo alternativo que persigue el cambio social. De todas formas, el discurso hegemónico sigue prevaleciendo en las organizaciones de mayores dimensiones y visibilidad.

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In this century, the year 2011 will be remembered as a historical landmark for mass demonstrations for social change. Starting with the so-called Arab Spring in Tunisia, Egypt, and Libya, followed by the 15M Indignant movement in Spain and Occupy movements in the United States and other countries, these rallies quickly and heterogeneously spread around the world. Despite their distinctive features, they share some common characteristics. On the one hand, there is a general feeling of indignation toward the political and financial systems, resulting in subsequent claims for change. This public call for change was made explicit in the United for Global Change demonstrations that took place on October 15, 2011 in more than 80 countries worldwide. On the other hand, there is a growing role of information and communication technologies, especially social media networks, in the development of social movements. The relationship between social movements and the media has a long tradition in scholarly debates. Although people are increasingly looking for information on social media networks, they also rely on media groups for news. Hence, it is important to better understand the relationship between the media and social movements. The main concern of this essay is how the media has portrayed social movements that began in 2011. In order to provide a comparative perspective on the protests, we specifically focus on Occupy Wall Street (OWS) in the United States and the 15M Indignant Movement (15M) in Spain. For the purpose of this inquiry, we group the two together under the descriptive, "Occupy movements." In each case, protesters are expressing their indignation about the financial and political "crisis," and they are responding to it by occupying and re-appropriating public spaces to create awareness and openly ask for change. Specifically, we analyze these Occupy movements with regard 1 This is a post-print version of an article published in 2013. You can cite the original article as follows: Iranzo,