Tourism is a new industry that takes a lot of money from its customers. It can be seen that tourism sells something that can not be perceived, that is entertainment and fun. In contrast to other tourist attractions, Kampung Wisata Keramik Dinoyo, besides selling something that is intangible, also has ceramic products that can be sold. Unfortunately, this tourist village even decreased popularity from year to year so it can not compete with other tourist villages in Malang. This study aims to determine the pattern of tourism communication undertaken by the manager of Kampung Wisata Ceramic Dinoyo so that it can be found a systematic solution so that it can solve the problem in the tourist village. The theory used is a public relations strategy to maximize the popularity of the tourism industry, particularly the Tourism Oportunity Spectrum (TOS) system that includes accessibility, compatibility, characteristics, interaction, acceptability, and degree of control management. The results showed that the communication performed by community is still not effective and they tend to work independently. Managers Kampung Keramik also ignore some aspects of the TOS system and have no tourism sensitivity. Managers are advised to pay attention to the consistent pattern of tourism communication to restore the popularity of Kampung Wisata Keramik Dinoyo. Because the effective communication pattern will determine the image of a tourism industry in the future. Keywords: Kampung Wisata Keramik Dinoyo, Communication Pattern, Tourism Oportunity Spectrum. Abstrak: Pariwisata merupakan industri baru yang menyedot banyak kapital dari konsumennya. Secara kasat mata, pariwisata menjual sesuatu yang tidak bisa diindera (intangible), yaitu hiburan dan kesenangan. Berbeda dengan tempat wisata lainnya, Kampung Wisata Keramik Dinoyo, selain menjual sesuatu yang intangible, juga memiliki produk berupa olahan keramik yang bisa dijual. Sayangnya, kampung wisata ini malah mengalami penurunan popularitas dari tahun ke tahun sehingga tidak mampu bersaing dengan kampung wisata lainnya di Kota Malang. Penelitian ini bertujuan untuk mengengetahui pola komunikasi pariwisata yang dilakukan oleh pengelola Kampung Wisata Keramik Dinoyo sehingga dapat ditemukan solusi tersistem sehingga bisa menyelesaikan persoalan yang dialami kampung wisata. Teori yang digunakan adalah strategi public relations untuk memaksimalkan industri pariwisata dalam sistem Tourism Oportunity Spectrum (TOS) yang meliputi aksesibilitas, kompatibilitas, karakteristik, interaksi, akseptabilitas,dan derajat manajemen kontrol. Hasil penelitian menunjukkan komunikasi yang dilakukan pengelola masih belum efektif dan cenderung mereka bekerja sendiri-sendiri. Pengelola juga mengabaikan beberapa aspek dalam sistem TOS dan tidak memiliki kepekaan kepariwisataan. Pengelola disarankan agar memerhatikan pola komunikasi pariwisata dengan konsisten untuk mengembalikan popularitas Kampung Wisata Keramik Dinoyo. Karena pola komunikasi yang efektif akan menentukan citra suatu industri pariwisata di masa mendatang. Kata Kunci: Kampung Wisata Keramik Dinoyo, Pola Komunikasi, Tourism Oportunity Spectrum.

A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers.   Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics.

The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on "Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District”. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.

Coronary heart patients are very strong subjects in the research of verbal interaction profiles. Because a lot of verbal interactions must be understood by patients as communicators. Simple communication theory to find this interaction has several elements, namely Communicator, Message (Message), Channel, Communicative, and Feed back. This type of research uses qualitative descriptive methods including observations in the location of the safira panjen Malang Main clinic, in-depth interviews with coronary heart patients who were included in the informant's criteria as a sample, namely Mr. Suryadi who had long been treated as a coronary heart disease patient, as the primary informant , and supporting informants namely the closest person and specialist doctor and then data analysis. The results of this study can be concluded 1.) the profile of verbal interaction of coronary heart patients in communicating has Determinism the use of verbalization generally has conditions directed to meet the desired goals of coronary heart patients (communicators) in expressing messages in the form of language, symbols, chennel in the form of senses and HP in communicating, Feed Back with communicants, this leads to healing, and verbal interactions of a coronary heart patient (communicator) experience repeated conditions with the assumption that using Indonesian or Javanese language kromo inggil, Channel, Feed back given by communicant in this is like; family environment, workplace and physician at the same time) in Communicating Coronary Jatung Patients who finally get the full understanding and comfort and discomfort to influence their health condition, 2.) Obstacles are also experienced in interacting which lead to Polarization, Evaluation of Stasis in Coronary Heart Patients, Stereotypes Between Patients with Coronary Hearts (Communicators) with their communicants.