Lipophilic fluorescent dyes can be employed as sensors for surfactants present in concentrations above the critical micellar concentration (CMC) where the dyes are monodispersed in micelles. However, the surfactant concentration range over which these dyes are effective is narrowed because by the sigmoidal nature of their responses. To overcome this limitation, we developed a novel sensor material comprised of a labeled fluorescent solvatochromic dye covalently bonded to alginate gel, which is known to strongly adsorb cationic surfactants. We hypothesized that the dye-alginate conjugate would undergo fluorescent color changes in response to binding of surfactants which alter the polarity of the surrounding environment. Indeed, addition of the representative cationic surfactant, cetylpyridinium chloride (CPC), to an aqueous solution of the alginate conjugated fluorescent solvatochromic dye leads to a visible fluorescent color change when the concentration of CPC is below the CMC. The average values of the color appearance parameter, referred to as a hue, of light emitted from gels, calculated by analysis of fluorescence microscopy images using ImageJ software, were found to be approximately linearly dependent on the concentration of CPC encapsulated in the alginate-fluorescent dye complex. This finding shows that absorbed CPC can be quantitatively determined over a wide concentration range in the form of simple fluorescence wavelength or visible responses.