To deepen theory on the interplay between entrepreneurship and context, recent scholarship calls for more understanding on how entrepreneurs and stakeholders collectively do “contexts.” In this study, we examine how a dynamic and flexible incubation context is constructed by joint efforts between entrepreneurs and incubator management. Findings from a 4-month ethnography point to four practices—onboarding, gathering, lunching, and feedbacking—through which entrepreneurs and incubator management maintain a productive balance between agency and structure on a daily basis. These findings have several theoretical implications for theory on incubation processes and the entrepreneurship-context nexus.
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