Image is not merely a visual impression but a comprehensively perceived impression of something. This study focuses on image of zone defined as information association of location, important element signature of a cultural civilization, and visuality of region including Special Economic Zone (SEZ). The Clear, wellorganized and presented information of Social-cultural potency, economic growth, environment, and accessibility of a region determines the positive image of zone. A comprehensive visual impression of SEZ does not only accelerate the inflow of investments into the SEZ but also grows economic activity. Bitung and Mandalika as two Special Economy Zones in Indonesia have different characteristics. Bitung is a manufacturing of agriculture and ocean based region while Mandalika is a tourism based one. The efforts of developing positive image of zone have main position for investments as they encourage the realization of growth centers and service centers, connect and function the intraregional and interregional activities. Using the participative obstructive, this qualitative study finds that imaging of SEZ recognizes the region strategic value from the interests of social-cultural, social-economic, efficient usage of natural resources, usage of technology, the environmental function and capability. Through investment promotion, the image of zone is concerning the products and service fulfilling the expectations of investors and the users; therefore in long term this could provide multiplier effects, benefits, value added as well as the achievement of performance target of SEZ as strategic area. Investment promotion in both zones has more orientation toward linkage and acceleration values for SEZ realization for both investors and zone potency. The other findings of the study show that Mandalika SEZ emphasizing on promotion of competitiveness strategy, value chain, and tourism network, in another hand Bitung SEZ focusing more on promotion strategies for increasing value-added logistics, profit, benefit, and supply chain of industry. The investment promotion of SEZ has implications for policy of attracting financial investment to SEZ, organizing zone, and controlling spatial structure and pattern of SEZ in accordance with regional spatial plan.

Cultural acculturation with a touch of technology is one of the phenomena driving changes in human life causing the emergence of electronic commerce. One of the most popular e-commerce sites is Shopee. Shopee has many users although in terms of their satisfaction, other e-commerces come first.  Buyers will be satisfied after the purchase depending on the performance offered in relation to the buyer's expectations. So, the factor that affects e-satisfaction is e-service quality through purchase decisions. The method used in this research is a quantitative method. Using purposive sampling and quota sampling techniques due to the unknown population,  the researchers  obtained  143 respondents as the samples. The measuring instrument used was an open and closed questionnaire with a total of 26 statements and distributed via Google Form. The data analysis technique used path analysis and SPSS version 23 software. The research result shows that E-service quality has a significant indirect effect on E-satisfaction through commerce consumer purchasing decisions. The managerial  efforts to improve e-service quality and customer satisfaction as an online buyer through purchasing decisions are identifying Shopee consumers more deeply from consumer behavior, improving Shopee features, and increasing purchasing decisions because it can potentially support the effect of service quality on Shopee customer satisfaction.

One of Indonesia policies to strengthen village economy is founding a village company owned by a smallest local government as the implementation of the Law No 32/2004 concerning Regional Administration.  As the new economic institution, some villages still face many obstacles for understanding and implementing the law, finding business ideas, not to mention human resources as well as effective management.  Ponggok Village managing its company effectively and creating inclusive economy is urgent to study as the best practice. It manages some business units (fish pond rent, convention hall, event organizer, mini market, family tourist attraction and underwater tourist attraction).  In 2018 Tirta Mandiri – the name of the company - gained 16 billion rupiahs.  It relies on the underwater attraction, as the main income.   By using qualitative method, the online media news contents of the success were analyzed. The results show the potencies of initiating the water attraction business are the political will of the village head, natural resources and cooperation with a university; while people awareness, limited human resources and financial capital are the obstacles. The milestone of underwater attraction popularity begins by a visitor’s promotion on social media and other effective managements are the cooperation with a bank and implementation of people ownership policy.  Those cause some progressive outputs which are the business management is getting improved; therefore it can hire more employees, is able to complete the facilities, and to conduct people welfare based programs.  For maintaining the developed business existence, the stakeholders’ commitment, competence, consistence and creativity must be put on the first place.