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This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

On the basis of the seminal work of Fishbein and Ajzen (1975), we try to clarify how individual and environment factors influence the students' attitudes towards Entrepreneurship and Entrepreneurial Intention. Research Design & Methods: After a short review of literature, we present the results of an empirical study conducted among a sample of 290 final year students by using a structural equation modeling validated through the use of a two-stage analysis of Anderson and Gerbing (1988) and a factorial confirmatory analysis and a measurement adjustment (Hair et al. 1998). Findings: Attitude driven from individual variables is negative while that derived from environmental variables is positive. Our results show furthermore, that the role of media and institutions is still Limited and needs redeployment. Implications & Recommendations: Woman is now recognized as one of the sources of economic growth (Arasti 2008). Although female entrepreneurship is attracting more and more researchers, it is still considered as an understudied field of research (De Bruin et al. 2006Brush, De Bruin, & Welter, 2009). Contribution & Value Added: Research on female entrepreneurship has intensified since the early 80s, but few have explored the influence of environmental and individual factors related to female entrepreneurship.

The present paper aims at analyzing differences in entrepreneurial intention between men and women in Algeria using individual factors as predictors of this intention. Based on Ajzen's (1991) theory of planned behavior (TPB), a conceptual model was developed and tested through multi-group SEM analysis on a sample of 2,578 individuals from 14 Algerian cities. Results indicate that entrepreneurial intention is influenced by attitude driven from motivation, risktaking and Perceived self-efficacy for both male and female. They show however that women take less risk than men and have different perception and motivation. While the empirical study was based on a large sample compared to most of the studies conducted in Algeria, the findings might not be transferable to other contexts. In our model we focus only upon three individual factors. This study does not take into consideration environmental factors that may explain other gender gaps such as (culture, institutions, etc.). To the best of our knowledge, this is the first scientifically founded study in Algeria. Our results are encouraging and should be validated by a cross cultural study.

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