The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

Merabet, Amina

doi:10.24018/ejbmr.2020.5.6.589

Cited by 9 publications

(11 citation statements)

References 19 publications

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“…Merabet [ 57 ] explored the impact of country of origin image on purchase intention and the variables of perceived quality and perceived price. The study of 120 respondents showed that country of origin image had a positive effect on perceived quality and perceived price, and perceived price mediated the relationship between country of origin and purchase intention.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Martins,

Moguluwa,

Lucas

et al. 2023

PLoS ONE

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The aim of this study was to examine the relationship between the country of origin image of a product and consumers’ purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship. The research considers four aspects of purchasing behavior: information search, product evaluation, purchase decision-making, and post-purchase behavior. A total of 1272 participants completed an online survey, and the data collected was analyzed using structural equation modeling. The results indicated that the country of origin image of a product has a significant and positive impact on consumers’ information search, product evaluation, purchase decision-making, and post-purchase behavior. The study also found that perceived quality does not mediate the impact of country of origin image on information search and product evaluation, but it does play a significant and positive role in purchase decision-making and post-purchase behavior. As a result, it is important for Nigerian hypermarkets to be aware of the origin of the products they import, as importing from countries with a positive image can enhance their performance. Furthermore, perceived quality can mediate purchase and post-purchase decisions.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Martins,

Moguluwa,

Lucas

et al. 2023

PLoS ONE

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“…Ini menunjukkan bahwa ada banyak pelanggan yang tertarik untuk membeli platform baru untuk video on demand, terlebih lagi dengan harga yang relative murah dari para pesaingnya. Hal ini sesuai dengan penjelasan Merabet (2020), sebagian besar pelanggan memberikan perspektif pada harga dengan nilai subjektif untuk produk seperti "mahal" atau "murah".…”

Section: Pendahuluanunclassified

Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Layanan Subscription Video on Demand (SVOD)

Aminda¹,

Saidani

Aditya³

2022

JBMK

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This research aims to investigate the effect of perceived value, perceived price, and social influence on the attitude and purchase intention of subscription of video on demand. This research uses the quantitative method. The data collection uses survey methodology with questionnaires as the instrument in this research. The sample used in this research is 200 respondents who live in the Jabodetabek area and have not purchased or are considering a Disney+ Hotstar subscription. The SEM (Structural Equation Modelling) method that is used in this research is processed by data processing software, specifically SPSS version 28 for validity and reliability test and 26 for testing the research model and hypothesis. The result of hypothesis testing shows that perceived value and perceived price have a significant influence on attitude. The result also finds that perceived value, perceived price, social influence, and attitude significantly influence purchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived value, perceived price, social influence, attitude dan purchase intention terhadap layanan Subscription Video on Demand. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data dilakukan dengan metode survei dan kuesioner merupakan instrument penelitian ini. Sampel yang digunakan dalam penelitian ini adalah 200 responden yang berdomisili di wilayah Jabodetabek dan belum membeli atau sedang mempertimbangkan untuk membeli langganan Disney+ Hotstar. Metode SEM (Structural Equation Modelling) yang akan digunakan dalam penelitian ini menggunakan aplikasi pengolah data yaitu SPSS versi 28 untuk pengujian validitas dan reliabilitas serta aplikasi Amos versi 26 untuk pengujian fit suatu model penelitian dan uji hipotesis. Hasil pengujian hipotesis menunjukkan bahwa perceived value dan perceived price berpengaruh signifikan terhadap attitude. Hasil penelitian juga menemukan bahwa perceived value, perceived price, social influence, dan attitude berpengaruh signifikan terhadap purchase intention.

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“…According to customers consciously perceive the country of origin and consider it important when making purchasing decisions. Perceptions of a product's country of origin serve as indicators of its quality and reputation for customers (Merabet, 2020). To this end, it is necessary to create a bond of familiarity between consumers and the product or brand (Creux-Martelli et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

Heriyati,

Bismo,

Erwinta

2024

Binus Business Review

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The local fashion industry in Indonesia faces tough competition with imported brands, driven by shifting consumer preferences, particularly during the pandemic. The research examined the impact of country of origin on purchase intention in the casual fashion industry, with brand image and perceived quality as intervening factors. It involved 412 Indonesian Gen Z in Jakarta as respondents with prior experience in the local casual fashion market. Data were collected through online questionnaires, and the SEM-PLS analysis method with SmartPLS v3.2.9 software was used for analysis. Results show that country of origin significantly influences brand image and perceived quality, affecting purchase intention. The research aligns with prior consumer perceptions studies. The implications offer guidance for casual fashion industry marketers and retailers. Emphasizing a positive country of origin image and focusing on brand image and perceived quality can impact purchase decisions, particularly among Indonesian Gen Z consumers in Jakarta. Future research can also expand the scope to include a broader sample and employ qualitative methods for deeper consumer insights. In conclusion, the research enhances understanding of consumer behavior in the casual fashion industry by revealing the role of country of origin, brand image, and perceived quality in shaping purchase intentions. Businesses can utilize these insights to refine their marketing strategies and better cater to their target consumers’ preferences.

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The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

Cited by 9 publications

References 19 publications

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Layanan Subscription Video on Demand (SVOD)

Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

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