The aim of this study is to improve knowledge and skill about digital marketing

Over the years, the field of entrepreneurship studies has become important in the world of education (Abdul, Salim, & Kamarudin, 2012). The importance of entrepreneurship can support the view that entrepreneurship has become a major factor in the progress and expansion of the social economy, because it offers more job opportunities, as well as the impact on national growth and income distribution in a country (Ali, Topping, & Tariq, 2010). Many studies have shown the interaction between entrepreneurship education and entrepreneurial intentions (Gerba et al., 2012; Kurniawan, 2013; Hassan and Wafa, 2012; Noel, 2001; Paco et al. 2012; Widawati, 2012; Schlaegel and Koenig, 2014). The aim of this study was to empirically examine factors such as personal attitudes, subjective norms, perceptions of self-control and entrepreneurial education that stimulate entrepreneurial intentions during higher education programs using data collected on campus. This research examines attitudes, norms, self-control, and entrepreneurship education on entrepreneurial intentions. The research test used multiple linear regression analysis techniques with the help of the SPSS 23 program. Where the number of respondents in this study were 95 students of the Jakarta State University Management Study Program. Based on the results of the study, it can be seen that the research results show that the variable personal attitude affects entrepreneurial intention, self-control variable affects entrepreneurial intention, and the entrepreneurship education variable does not influence entrepreneurial intention.

ABSTRAK Penelitian ini bertujuan untuk mengetahui hubungan positif dari masing-masing variabel independen dalam hal ini Brand Awareness, Product Quality dan Ease of Use terhadap variabel dependen Customer Perceived Value. Dengan mengambil responden secara Purposive sampling 200 pengguna E-Money Mandiri E-Toll Card di wilayah JABODETABEK dengan ≥ 17 tahun sebagai sampel, kasus ini akan menarik karena pemerintah sedang mencoba untuk menerapkan budaya Fintech dan kewajiban untuk menggunakan uang elektronik di tol jalan. Pengumpulan data dilakukan dengan metode survei menggunakan regresi berganda dan analisis data diuji dengan menggunakan SPSS. Hasilnya menunjukkan bahwa Kesadaran Merek, Kualitas Produk, Kemudahan Penggunaan memiliki efek positif pada Nilai Persepsi Pelanggan.

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as the instrument. The sample of this research is 200 respondents who live in DKI Jakarta and have used Netflix in the past 6 months. Data were analyzed using software SPSS version 25 and SEM (Structural Equation Model) from Lisrel 8.8 to process and analyze the research data. The result of hypothesis testing shows that e-service quality has significant effect on customer satisfaction, but not on customer loyalty. However, e-service quality has significant effect on customer loyalty through customer satisfaction. The result also found that brand image has significant effect on both customer satisfaction and customer loyalty. And customer satisfaction has the most influence on customer loyalty

Purpose of the study: The paper aims to address the knowledge gap in understanding the relationship between AQ and the performance of millennial generation salespeople. Methodology: This study uses a qualitative approach in a systematic review. This is used to synthesize(summarizing) qualitative descriptive research results. Main Findings: The findings indicate that there is a positive relationship between adversity quotient on the performance of millennial generation salespeople. Applications of this study: The study shows the importance of companies adopting AQ for millennial generation salespeople by training salespeople, especially in guiding them, to provide flexible space to make decisions, and explore their capabilities in the field of technology in achieving performance targets set by the company. Novelty/Originality of this study: The results contribute to the literature by providing main factors of adversity quotient to achieve the performance of millennial generation salespeople on Industrial Revolution 4.0.