Convolvulus pluricaulis Choisy (C. pluricaulis) is a perennial herb that seems like morning glory. All parts of the herb are known to possess therapeutic benefits. The plant is used locally in Indian and Chinese medicine to cure various diseases. It is used in Ayurvedic formulation for chronic cough, sleeplessness, epilepsy, hallucinations, anxiety etc. Based on the comprehensive review of plant profile, pharmacognosy, phytochemistry, pharmacological and toxicological data on the C. pluricaulis, there will be more opportunities for the future research and development on the herb C. pluricaulis. Information on the C. pluricaulis was collected via electronic search (using Pub Med, SciFinder, Google Scholar and Web of Science) and library search for articles published in peer-reviewed journals. Furthermore, information also was obtained from some local books on ethnopharmacology. This paper covers the literature, primarily pharmacological, from 1985 to the end of 2012. The C. pluricaulis is an important indigenous medicine, which has a long medicinal application for liver disease, epileptic disease, microbial disease, cytotoxic and viral diseases, central nervous system (CNS) disease in Ayurvedic medicine, traditional Chinese medicine and other indigenous medical systems. The isolated metabolites and crude extract have exhibited a wide of in vitro and in vivo pharmacological effect, including CNS depression, anxiolytic, tranquillizing, antidepressant, antistress, neurodegenerative, antiamnesic, antioxidant, hypolipidemic, immunomodulatory, analgesic, antifungal, antibacterial, antidiabetic, antiulcer, anticatatonic, and cardiovascular activity. A chemical study of this plant was then initiated, which led to the isolation of carbohydrats, proteins, alkaloids, fatty acids, steroids, coumarins, flavanoids, and glycosides as active chemicals that bring about its biological effects. A series of pharmacognostical studies of this plant show that it is a herb, its stem and leaves are hairy, more over it has two types of stomata, anisocytic and paracytic. A herb, C. pluricaulis has emerged as a good source of the traditional medicine for the treatment of liver disease, epileptic disease, microbial disease, cytotoxic and viral diseases, and CNS disease. Pharmacological results have validated the use of this species in traditional medicine. All the parts of the herb are known to possess therapeutic benefits. Expansion of research materials would provide more opportunities for the discovery of new bioactive principles from C. pluricaulis.

Conventional theories are based on the assumption that investors are rational beings. All their decisions are logical and judgments fair and rational. Based on this assumption, they have derived all their fi nancial models. The capital asset pricing model assumes that investors are rational beings and they have the same expectations. This assumption contradicts behavioral theories, which assume that investors under uncertainty behave in a not-so-rational or irrational manner. The phenomenon of behavioral fi nance was noticed post-2000, when IT bubble was built up and fi nally busted. During this time period, investors showed herd mentality, and they preferably invested in companies having ".com" attached to them. The market prices of IT companies rose much above their intrinsic value or fair value. It also happened in the subprime crisis when real estate prices in the USA started rising much above their fair value. After a certain time period, the bubble collapsed leading to the fall of stock prices, wiping off the hard-earned money of investors. The history of irrational behavior can be traced to the sixteenth century in Holland. The tulip bulbs were imported to Holland from Constantinople. These bulbs became very popular with Dutch elite class. Trading of these bulbs started on major stock exchanges in Europe. The prices rose to great heights and people started trading in bulbs in a big way. After a certain time period, people started selling these bulbs and the prices began falling. People started defaulting on their tulip contracts. This bubble fi nally collapsed leading to huge losses. Therefore, it was realized that there was something which these conventional models were unable to explain. These softer issues were never addressed and recognized by traditional theorist before. It was Kahnman and Smith who for the fi rst time brought insights from behavioral sciences into the fi eld of fi nance and economics. They stated that under uncertainty

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Since ancient times the plant species are used for the therapeutic intervention. Due to its fewer side effects properties, hence it is preferred herbal therapies nowadays. A well-known Unani drug Gaozaban (Borago officinalis L.) of the family Boraginaceae described in the Unani System of M edicine with various therapeutic properties as exhilarant, expectorant, laxative, resolvent, diuretic, lithotriptic and tonic for principal organs of the body like the brain, heart and liver. Due to these properties, it is used in the treatment of Cardiac weakness, Palpitation, Anxiety, M elancholia, Schizophrenia, Catarrh, Cough, Asthma, renal calculi and healing of wounds etc. M ostly its leaves and flowers are used. Gaozaban is used as an important ingredient in many Unani compound formulations like Khamira Gaozaban, Khamira Abresham, Dawaul M isk, M ufarreh Barid, Sharbat Deenar, Arq Gaozaban etc. It is reported that it has multiple pharmacological activities such as antidepressant, anxiolytic, antioxidant, antidiarrhoeal, antibacterial, antifungal, antiaging, anti-asthmatic, anticancer, wound healing activity and as a memory booster. These pharmacological activities are due to the presence of a number of phytochemicals such as saponin, flavonoids, tannins, anthraquinone, glycosides, phenolic compounds and gums. The aim of this review is to update comprehensive scientific information on pharmacological activities and traditional medicinal uses of Gaozaban to provide an insight to further research on its therapeutic potential.

The Shivpuri is a village of scheduled caste is dominated population in Block Bakshi Ka Talab (B.K.T.) in Lucknow U.P. India. The village is much backward than expected and lack health facilities as well as education and employment due to which people fall prey to all types of infections and most people suffer from malnutrition and other complications. The SCSP and TSP program was initiated on the recommendation of Prime M inister of India Shri Narendra M odi Ji all over the country by the M inistry of AYUSH and Central Research Institute of Unani M edicine, Lucknow selected this village in 2018 and the mobile clinic began its function in the same year. The work is still going on and the population of this village is receiving Unani M edical treatment for ailments like Arthritis (Wajaul M afasil), Sual Hadm (Dyspepsia), Jarb (Scabies), Tahajurr-e-M ufasil (Osteoarthritis), Bawaseer (Piles), Skin allergy and other NCD problems. The observation shows that people are satisfied with the SCSP project and want CCRUM to continue for as long as possible. The study is population based with special reference of prevalence of Wajul M ufasil (WM ).