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Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

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This article explores science communication in the context of COVID-19 through a case study of a January 31, 2020, bioRxiv preprint publication that led to conspiracy theories by suggesting that SARS-CoV-2 originated in the laboratory through genetic engineering. Analysis will consider the initial preprint, the scientific critique that led it to be withdrawn, the conspiracy theories that continue to circulate, and the larger debate that this example has sparked among advocates and critics of open science.

This article reports the results of a qualitative media framing analysis of news coverage about #MeToo in four national contexts: the United States, Japan, Australia, and India. Comparing media coverage of a woman who became associated with #MeToo in each country reveals four media frames: brave silence breaker, stoic victim of an unjust system, recovered or reluctant hero, and hysterical slut. By identifying these frames, and their cultural variations, we add to understanding of #MeToo as an international social movement that has crossed national and cultural barriers.