PurposeThe purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressive than commercial information providers. Their final goal is to reclaim the role of the primary provider of quality information resources and accompanying services from electronic media.Design/methodology/approachThe first part of the paper offers an introduction followed by information about the actual promotional activities in public libraries. The third part of the paper was based on a user survey in five major public libraries in Zagreb, Croatia.FindingsThe predominant way of acquiring information about public libraries and their activities is by word of mouth while other means of communication, such as TV, radio and the internet, are used less. The results suggest the need for better use of other, so far inadequately used, communication channels.Research limitations/implicationsThe research is limited to five public libraries in Zagreb, Croatia, acting as centres in their respective library networks.Practical implicationsFindings will help librarians in planning new promotional campaigns in Zagreb public libraries.Originality/valueThe paper contributes to the growing body of knowledge about user perception of public libraries in the local community.

Purpose -The purpose of this research paper is to present Croatian librarians' awareness about the importance of institutional open access (OA) repositories. Design/methodology/approach -The research is based on an online questionnaire sent to all the Croatian research and academic libraries. Online questionnaire was chosen as the most appropriate tool, as the authors wanted it to be anonymous and as quick as possible. Findings -The findings indicate that all the academic librarians in Croatia are aware of the importance of institutional OA repositories. The number of OA repositories in Croatia is rather small, but the librarians are making lots of efforts towards the development of new repositories. Croatian librarians think that the most appropriate software is open-source software; that OA repositories have to be open access initiative protocol for metadata harvesting compliant; that copyright owner's consent for archiving is necessary. The biggest problems are the lack of administration support and the researchers' unawareness of the benefits of OA, especially OA repositories. Practical implications -Based on this research, some steps regarding OA could be done on a national level, e. g. guidelines for establishing OA repositories could be created and the obligation of self-archiving should be regulated. This research could be a valuable tool for developing new OA repositories. Originality/value -The paper contributes to the understanding the OA movement in transitional countries and peripheral scientific communities. The knowledge created in such countries can be beneficial for the global scientific community, and OA repositories are valuable way for promoting that knowledge.

Rad pruža pregled hrvatskih prijevoda IFLA-inih dokumenata, normi, priručnika i smjernica u izdanju Hrvatskoga knjižničarskog društva (HKD), bilo da je riječ o samostalnim izdanjima u omeđenim publikacijama ili sastavnicama u zbornicima radova ili serijskim publikacijama. U tu je svrhu izrađena i bibliografija prijevoda zaključno s 2014. Podaci o objavljenim prijevodima analiziraju se prema kvantitativnim i kvalitativnim parametrima. Na temelju prikupljenih podataka pokušava se utvrditi postoji li potreba za daljnjim objavljivanjem prijevoda IFLA-inih dokumenata u izdanju HKD-a. Rad doprinosi uvidu u problematiku nakladništva stručnih društava u Hrvatskoj. KLJUČNE RIJEČI: IFLA, Hrvatsko knjižničarsko društvo (HKD), hrvatski prijevodi IFLA-inih dokumenata, hrvatsko knjižničarsko nazivlje.

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Cilj rada je prikazati ulogu pismenosti iz privatnosti kao relativno novog koncepta u prevladavanju digitalnog jaza, povezati prevladavanje digitalnog jaza s ulogom knjižnica u postizanju više razine kritičke informacijske pismenosti, te smjestiti digitalnu uključenost i pismenost iz privatnosti u širi teorijski okvir. U tu svrhu u radu se istražuju ishodišni pojmovi društvene isključenosti i društvene uključenosti, digitalne podjele i digitalne uključenosti. Zatim, razmatra se uloga kritičke informacijske pismenosti u informacijskom društvu i tzv. “društvu platformi” te se naznačuje uloga knjižnica u opismenjavanju iz područja privatnosti s ciljem smanjenja digitalnog jaza i povećanja digitalne uključenosti. Digitalni jaz jedna je od najvećih prepreka društvu znanja, a isključenost iz informacijskog društva predstavlja problem svjetskih razmjera. U radu se objasnilo kako su knjižnice prikladna mjesta za borbu protiv društvene izoliranosti te imaju važnu ulogu u jačanju društvene kohezije. Također se prikazalo kako su ljudi s nižim razinama obrazovanja, kao i oni s nižim primanjima, više izloženi riziku digitalne isključenosti, a pomoć u izlazu iz takvog problema može se naći u opismenjavanju iz područja privatnosti. = The aim of this paper is to present the role of privacy literacy as a relatively new concept in bridging the digital divide, to link the bridging of the digital divide with the role of libraries in achieving a higher level of critical information literacy, and to place digital inclusion and privacy literacy in a broader theoretical framework. For this purpose, the paper researches the basic concepts of social exclusion and social inclusion, digital divide and digital inclusion. Furthermore, the role of critical information literacy in the information society and the so-called platform society is taken into consideration; and the role of libraries in privacy literacy is indicated, with the aim of reducing the digital divide and increasing digital inclusion. The digital divide is one of the biggest obstacles to the knowledge society, and exclusion from the information society is a global problem. The paper explains that libraries are suitable places to combat social isolation and that they play an important role in strengthening social cohesion. It has also been shown that people with lower levels of education, as well as those with lower incomes, are more at risk of digital exclusion, while help in getting out of such a problem can be found in privacy literacy.