The aim of this study was to use the proportional odds model to verify the acceptability of four cashew apple nectar brands from Brazil and evaluate the influence of consumer profile in their acceptability. The consumer acceptance was performed by 100 untrained panelists, most ranging from 19 to 25‐year‐old female people. The proportional odds model was used in the acceptability modeling of the cashew apple nectar to evaluate the consumer profile influence in the acceptability. The modeling of the acceptability showed that the A and B cashew apple nectar brands were better accepted, whereas there was rejection to the C brand. The model showed that the acceptability of the nectars was influenced by consumer profile (to like cashew apple nectar). Thus, the proportional odds model can be an alternative for consumer acceptability modeling and for relation of consumer profile and foods acceptability. Practical Applications This paper shows relevant information of the proportional odds model in verifying the cashew apple nectar acceptability by consumers. Moreover, the proportional odds model can be used to relate the consumer profile with the nectars acceptability.

Resumo Neste artigo propomos o uso de modelos da Teoria da Resposta ao Item (TRI) na análise de construtos elaborados para medir a Gestão pela Qualidade Total (GQT) como uma alternativa à Teoria Clássica de Medida (TCM). São apresentados o modelo geral para itens dicotomizados assim como as interpretações dos parâmetros do modelo. Os resultados mostram que a TRI pode ser uma poderosa ferramenta na análise das práticas da GQT e da maturidade organizacional, dentro da filosofia da qualidade.Palavras-chave: gestão pela qualidade total, teoria da resposta ao item, análises dos construtos da GQT.

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This study generated a significant contribution, especially for companies that aim for a wider market. The application of sensory analysis with a focus on expectation measure, it shows that the brand determines the purchase, based on the results of this study. Therefore, the product's visual identity must be invested in; it must arouse children and adults' attention. That is, it reinforces that the image of the product, the label and what it arouses in the consumers are extremely important for the final choice.

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