Makalah merupakan salah satu karya tulis ilmiah akademik yang biasa mahasiswa tulis pada setiap mata kuliah. Namun, pada kenyataannya banyak ditemukan kesalahan berbahasa pada makalah mahasiswa STIE Semarang yang berdampak pada kualitas isi makalah. Penelitian ini untuk mendeskripsikan kesalahan pada (1) penulisan ejaan, (2) pemilihan kata (diksi), (3) penyusunan kalimat efektif, dan (4) penyusunan paragraf pada makalah mahasiswa Sekolah Tinggi Ilmu Ekonomi (STIE) Semarang. Dalam penelitian ini digunakan jenis penelitian deskriptif kualitatif. Adapun teknik pengumpulan data yang digunakan adalah teknik pengumpulan data dokumen dengan sampel 25 makalah mahasiswa. Hasil penelitian ini menunjukkan bahwa terdapat 251 kesalahan berbahasa pada 25 makalah mahasiswa STIE Semarang. Kesalahan penggunaan ejaan sebanyak 76,1%, kesalahan pilihan kata sebanyak 5,97%, kesalahan penyusunan kalimat efektif sebanyak 14,34%, dan kesalahan penyusunan paragraf sebanyak 3,59%.

The increasing competition between similar products, the companies compete with each other to win over consumers. The purpose of this study was to find out whether brand awareness, perceived quality of brand loyalty towards the purchase decision of the Vivo handphone on the cell space in Semarang Regency. The population in this study were all customers or consumers who used or made mobile phone purchasing decisions on space cells in Semarang Regency, totaling 154 customers. purpose sampling, namely the selection of samples based on certain characteristics to 63 respondents. The method of data analysis uses multiple linear regression, coefficient of determination and hypothesis testing. The results of this study show that the regression coefficient value of brand awareness is 0.301, tcount (3.958)> t table (1.66) and sign (0.000) <(0.05) means that brand awareness has a positive and significant influence on purchasing decisions. The qualification perception regression coefficient value is 0.303. tcount (3.694)> t table (1.66) and sign (0,000) <(0.05), meaning that the perception of quality has a positive and significant influence on purchasing decisions. The regression coefficient value Brand loyalty is 0.242. tcount (3,438)> t table (1,66) and sign (0,001) <(0,05), means that brand loyalty has a positive and significant influence on purchasing decisions. Brand awareness, Perception of Brand Loyalty Quality together - have a positive and significant effect on purchasing decisions, this is evidenced in the F test which obtained F count of 37.095 and signification value of 0.000 <0.05. Determination Coefficient test results R2 is 0.616 means brand awareness, Perception Quality Brand loyalty has the role of 61.6%, together - able to explain the purchase decision variables, while the remaining 64.2% explained other variables. Based on the results of research on the purchase decision of Vivo cellphones in space cells in Semarang Regency in the medium category, and approved to increase brand awareness offered, thus increasing consumer confidence in cellphones on cellular phones

Indonesian language is prepared to be an international language in a future. One of the way to reach it, a government raise Indonesian language through Indonesian for speakers of other language learning (BIPA). As international recognition, Universitas Muria Kudus serve Indonesian course for foreigners through Unit BIPA. Thus, marketing strategies became the first key to exist the unit. This study aimed to describe 1) marketing strategies for Unit BIPA Universitas Muria Kudus, 2) the opportunities and challanges of Unit BIPA's existence, 3) the benefits of marketing strategy for Unit BIPA Universitas Muria Kudus. A case study was used as a methodology approach, as well as marketing strategies as a theoritical approach. The data were collected by interview and observation. Therefore, this study describe a big role of marketing strategies for Unit BIPA as language and culture diplomatic way in Indonesia.