In the digital age of a transitive society, interaction between people is undergoing significant changes. Many researchers talk about the virtualization of modern society, in which visual communication comes to the fore. However, despite the prevalence of the above-mentioned processes, questions remain about strategies for presenting themselves to society using social networks, and how people position themselves when publicly presenting themselves in an online environment. As part of the empirical study, the object was 30 boys and 30 girls, representatives of modern youth who actively use social networks. The age of the subjects is from 14 to 17 years. We used four test methods: the "Who am I" Method of Kuhn and McPortland; the "Scale of self-presentation tactics" by S.J. Li in the adaptation of Pikuleva O.A.; "Scale of perfectionist self-presentation" By P. Hewitt in the adaptation of Zolotareva A.A.; "Test of self-confidence" by V.G. Romek. The theoretical and practical significance of the research lies in the development of ideas about the specifics of self-presentation of modern youth who actively use social networks. The results of the study can be used in the practice of family and individual counseling of parents and adolescents, as well as in teachers and psychologists of various educational institutions.

In any branch of the agro-industrial complex, a special role is played by the management team. The success of an agro-industrial enterprise depends largely on the level of motivation of its head, as he forms and directs the work of subordinate personnel. Despite extensive theoretical and practical research in the field of labor motivation, these studies lack an industry-specific approach that takes into account the specifics of the labor activity of managers of the agro-industrial sector of production. The object of the study was 30 managers of various experimental production farms in the Rostov region. During the empirical study, two test methods were used: “career Anchors” (E. Shane) and “Motivational profile” (S. Ritchie and P. Martin), as well as the author’s projective questionnaire. The practical significance of the work consists in scientifically-based recommendations developed based on the analysis of the results of the study. These recommendations can be taken into account by managers and employees of personnel services of enterprises in the agro-industrial area when forming systems of motivation and development of higher needs for employees who hold senior positions in modern market conditions.

The presence of codependent behavior affects many areas of life, while distorting most of the personality's beliefs. Some of the most striking distortions concern the notion of success. At the same time, in conditions of uncertainty (for example, during the COVID-19 pandemic), these changes began to be of a special nature, which can be reflected not only in the features of psychocorrectional measures, but also on the quality of life of the codependent individual as a whole. The empirical object of the study was 167 women, aged 29-35 years, in relationships (in two study periods: "before the pandemic" and "during the pandemic"). Based on the test "Scale for measuring codependency in relationships" (L. Spann-D. Fisher, adapted by V. D. Moskalenko), the sample was divided into 2 subgroups of 47 people: women with a normal level of codependency, women with pronounced codependency. The article shows that the level of codependency of women during the period "during a pandemic" is associated with the fear of not having enough time devoted to the family, with the fear of saving the family and with the fear of a leadership position. We found a relationship between the manifestation of codependency in women during a pandemic and an orientation toward failure. There is a relationship between pre-pandemic level of codependency in women and women's perceptions of success. The level of manifestation of codependency in women in the period "before the pandemic" has an inverse relationship associated with the fear of a lack of time devoted to the family, with the fear of a leadership position. A direct correlation was revealed between their level of codependency and dissatisfaction with their professional role. A relationship was found between the level of codependency and the orientation towards success.

Today, the agro-industrial complex is the most important factor in the formation and development of the Russian economy. In the modern market economy of Russia, special attention is paid to the personality of the head of the agro-industrial complex. In connection with the development of the economy and technological progress, society is increasingly in need of an increase in the number of qualified and successful representatives of the management apparatus of this industry. On the basis of which we conducted an empirical study, where the object was 40 managers of various pilot production enterprises of the Rostov region. In the course of the empirical study, the following methods were used: “The scale of basic beliefs” (in the modification of M. A. Padun, A.V. Kotelnikova), Proactive coping inventory in the adaptation of E. Starchenkova, “Methods of coping behavior “ by R. Lazarus and S. Folkman, the Life Style Index (LSI). These recommendations can be taken into account by managers and employees of personnel services of enterprises of the agro-industrial complex when forming systems of motivation and development of the highest needs of employees holding managerial positions in modern market conditions.

Dynamism in culture and personal value orientations leave their mark on such a socio-cultural phenomenon as success. It is classified as one of those concepts, the life meaning of which is clearly understood by everyday consciousness, but its psychological essence is sometimes not obvious due to the multifaceted nature of its meanings and relationships, expressed in its semantics. It was proved that codependent relationships affect the value-semantic sphere of the codependent, the content characteristics of the value-semantic sphere of the codependent change. Among other things, ideas about one's own life, one's future may change, the image of the I and the image of the world, the idea of success, change. The study involved 167 participants - women in codependent relationships. Research methods: methodology "Research of ideas about successful professional activity" (O. Yu. Klochkova); methodology "Motivation for success and fear of failure" (A. A. Rean); methodology "Self-assessment of manifestations of fear of success" (G.V. Turetskaya); scale of measuring codependency in relationships (L. Spann-D. Fisher, adapted by V.D. Moskalenko). Statistical analysis and data processing were performed using the «Microsoft Excel 7.0» и «SPSS» (22.0). Our comparative analysis of the data made it possible to reveal that there are significant differences in the indicators of ideas about success among women with a high and normal level of codependency, and there is also a relationship between the level of codependency and ideas about success.