In the digital age of a transitive society, interaction between people is undergoing significant changes. Many researchers talk about the virtualization of modern society, in which visual communication comes to the fore. However, despite the prevalence of the above-mentioned processes, questions remain about strategies for presenting themselves to society using social networks, and how people position themselves when publicly presenting themselves in an online environment. As part of the empirical study, the object was 30 boys and 30 girls, representatives of modern youth who actively use social networks. The age of the subjects is from 14 to 17 years. We used four test methods: the "Who am I" Method of Kuhn and McPortland; the "Scale of self-presentation tactics" by S.J. Li in the adaptation of Pikuleva O.A.; "Scale of perfectionist self-presentation" By P. Hewitt in the adaptation of Zolotareva A.A.; "Test of self-confidence" by V.G. Romek. The theoretical and practical significance of the research lies in the development of ideas about the specifics of self-presentation of modern youth who actively use social networks. The results of the study can be used in the practice of family and individual counseling of parents and adolescents, as well as in teachers and psychologists of various educational institutions.

In any branch of the agro-industrial complex, a special role is played by the management team. The success of an agro-industrial enterprise depends largely on the level of motivation of its head, as he forms and directs the work of subordinate personnel. Despite extensive theoretical and practical research in the field of labor motivation, these studies lack an industry-specific approach that takes into account the specifics of the labor activity of managers of the agro-industrial sector of production. The object of the study was 30 managers of various experimental production farms in the Rostov region. During the empirical study, two test methods were used: “career Anchors” (E. Shane) and “Motivational profile” (S. Ritchie and P. Martin), as well as the author’s projective questionnaire. The practical significance of the work consists in scientifically-based recommendations developed based on the analysis of the results of the study. These recommendations can be taken into account by managers and employees of personnel services of enterprises in the agro-industrial area when forming systems of motivation and development of higher needs for employees who hold senior positions in modern market conditions.

Abstract. Prevention and treatment of drug addicts constantly require new and improvement of the previous medical, psychotherapeutic and psychological techniques in the work with this category of people. This article will be sanctified psychological aspects and features of methods of forming positive attitudes towards rehabilitation and remission in drug addicts. Based on the method of the twelve steps and positive psychotherapy, psychologists center conducted regular psychotherapeutic work. This article also reflects the results of the study at the initial stage of therapy, and at the final.

The presence of codependent behavior affects many areas of life, while distorting most of the personality's beliefs. Some of the most striking distortions concern the notion of success. At the same time, in conditions of uncertainty (for example, during the COVID-19 pandemic), these changes began to be of a special nature, which can be reflected not only in the features of psychocorrectional measures, but also on the quality of life of the codependent individual as a whole. The empirical object of the study was 167 women, aged 29-35 years, in relationships (in two study periods: "before the pandemic" and "during the pandemic"). Based on the test "Scale for measuring codependency in relationships" (L. Spann-D. Fisher, adapted by V. D. Moskalenko), the sample was divided into 2 subgroups of 47 people: women with a normal level of codependency, women with pronounced codependency. The article shows that the level of codependency of women during the period "during a pandemic" is associated with the fear of not having enough time devoted to the family, with the fear of saving the family and with the fear of a leadership position. We found a relationship between the manifestation of codependency in women during a pandemic and an orientation toward failure. There is a relationship between pre-pandemic level of codependency in women and women's perceptions of success. The level of manifestation of codependency in women in the period "before the pandemic" has an inverse relationship associated with the fear of a lack of time devoted to the family, with the fear of a leadership position. A direct correlation was revealed between their level of codependency and dissatisfaction with their professional role. A relationship was found between the level of codependency and the orientation towards success.

The article discusses the features of promoting educational services. Special attention is paid to the definition of specific characteristics of educational services and the need to take into account their specifics in the process of developing and implementing promotion programs is justified. The authors conclude that the promotion of an educational product should be preceded by a deep, detailed market research, namely, factors that have a greater impact on the effectiveness of the use of promotion tools. The article substantiates the need to take into account as one of the significant factors the psychological characteristics of end-users ' perception of the value of educational services.