The article discusses the features of promoting educational services. Special attention is paid to the definition of specific characteristics of educational services and the need to take into account their specifics in the process of developing and implementing promotion programs is justified. The authors conclude that the promotion of an educational product should be preceded by a deep, detailed market research, namely, factors that have a greater impact on the effectiveness of the use of promotion tools. The article substantiates the need to take into account as one of the significant factors the psychological characteristics of end-users ' perception of the value of educational services.

Nowadays, the Internet has a serious impact on the human psyche, and this problem is only gaining momentum. During the COVID-19 pandemic, as part of a forced necessity, the whole world moved to the global information space. There are both pros and cons to such absolute digitalization. We, as psychologists, will be interested in the other side of the coin. On the basis of this, we conducted an empirical study dedicated to the study of the psychological characteristics of the personality of students with varying degrees of severity of Internet addiction. This article will present the results of a study involving 250 students from various universities in Russia. In the course of empirical research, we used the following methods: an author’s questionnaire to determine the amount and quality of time spent by respondents on the Internet; Diagnostics of the tendency to 13 types of addictions (G.V. Lozovaya); Test “Self-assessment of mental states” (G.Yu. Eysenck); Methodology “Diagnostics of typologies of psychological defense” (R. Plutchikas adapted by L.I. Wasserman, O.F. Eryshev, E.B. Klubova, etc.); Methodology for «Determining stress resistance and social adaptation» of Holmes and Rage; Kimberly Young «Internet Addiction Test». The results obtained in the course of the research can be used by practicing psychologists, psychotherapists, clinical psychologists when working with addicts and co-addicts. The presented results can be applied in the practice of the educational process as prevention of Internet addiction.

This article is devoted to the study of psychological characteristics of the personality of students experiencing withdrawal syndrome from amphetamine-type psychostimulants. The study was conducted on 45 young men, students of 1-3 courses of universities of Rostov-on-don, rehabilitated In the center of psychological correction “Elephant”. During the study, we used the following methods: 1) the scale of “Amphetamine Cession Symptom Assessment” (ACSA), 2) the scale of Montgomery and Asberg (MADRS); 3) the scale of EuroQol; 4) the scale of self-report (VAS). The results obtained allow us to conclude that among young men with amphetamine dependence accompanied by withdrawal syndrome in the structure of which affective rather than somatovegetative manifestations predominate almost in the complete absence of algic phenomena. Affective disorders diagnosed in the hospital center of the respondents, mainly manifested in the form of depression. The maximum expression of these States, as well as uncontrolled attraction to surfactants was achieved in the interval from the third to the seventh day in withdrawal syndrome. Further the condition of rehabilitators was normalized from the first week and till the twenty-first day of stay. We noted a similar dynamics in assessing the state of their own well-being rehabilitated

The article presents the results of a comprehensive study of psychological characteristics of the manifestation of co-dependent behavior of women. The novelty of the study lies in the development of psychodiagnostics criteria for identifying co-dependent behavior using the content analysis method, using the Thematic Apperceptive Test (TAT) tables with the aim of further developing a set of therapeutic measures. The study involved 152 women from the Rostov region of the Russian Federation aged 17 to 30 years, exhibiting varying degrees of codependence and living with a drug-dependent partner for at least 5 years. The study was carried out using standardized psychological tests and projective methods, which made it possible to identify the degree of manifestation of co-dependent behavior: test "The scale of co-dependence in relations (Spann -Fisher)" (adaptation Moskalenko); "Write a story" technique (stimulus material of tables 2, 4 and 6 of TAT. It has been established that content analysis allows us to determine qualitative differences in the degree of manifestation of co-dependent behavior, which we can identify and use in the initial stage of therapy with a co-dependent client, which means that it allows not only to quickly identify the condition, but also to determine its intensity.