Building a highly efficient national innovation system involves the development of state-owned scientific activity and the innovation activity of industrial enterprises. The purpose of the study is to determine the impact of innovation on the growth of financial resources of enterprises. A review of the literature has shown that enterprises that innovate to improve their processes and differentiate their goods and services are far ahead of competitors in terms of market share, quality, flexibility of production and service processes.In order to study the impact of innovation on enterprise profitability, the relationship between generalized indicators of realized innovative products, gross value added, and gross profit of enterprises was investigated. The results of the analysis showed that innovation is an important factor in the economic growth of enterprises. It was found that the production of innovative products contributes to the growth of financial results of the enterprise. In order to analyze the general indicators of innovation performance of Ukrainian enterprises, the dependence of the volume of innovative products sold on the overall financing of innovations was analyzed, and the low level of innovation efficiency of Ukrainian enterprises was identified, which is a negative factor holding back the financial growth of enterprises. The analysis of industrial enterprises activity engaged in innovation makes it possible to conclude that significant changes have taken place in the structure of innovative directions. An important task of industrial enterprises innovative development today is the introduction of new production and storage technologies that allow to create quality and safe products. In order to attract foreign investment, it is important for enterprises to develop innovations that solve global economic, industrial, and social problems.

In the present work, an attempt has been made to apply economic and mathematical methods for the simulation of electronic trading market operation based on price competition between e-trade companies and traditional trade enterprises. The developed price competition model based on the concept of symmetric product differentiation. The results obtained in the present investigation demonstrate that in a mixed strategy, firms sell products at different prices, depending on the price strategy or the volume release strategy. The company that sets the volume, sells more, but at a lower price than its competitor which sets prices. The influence of strategic output exceeds price influence. Thus, the company that sets prices, falls into an unfavorable situation and receives lower profits compared with its competitor with the strategy for the volume of production. The company that has decided to introduce electronic trading technology initially will bear losses.

Purpose is a substantiation of the theoretical basis of the research of preconditions of actualization of the inclusive vector of the strategy of sustainable development of tourist and recreational activity in the regions of Ukraine. The analysis of the impact of the main trends of sustainable development of tourism and recreation in the regions of Ukraine and the prerequisites for inclusive growth is based on the methods of theoretical generalization, grouping, and comparison. The study of scientific approaches to the consideration of tourism and recreational activities on the basis of sustainable development and inclusive growth is based on the methodology of systems analysis and synthesis. Results. Emphasis is placed on the inclusive vector of sustainable development of tourism and recreation in the regions of Ukraine as a complex dynamic process focused on maximum interaction with the external environment and constant variability of internal. It not only ensures the achievement of economic effects from the use of tourist and recreational potential of the region by meeting the needs of tourists, but also takes into account the cultural and national identity of the population, and the strategic need to preserve the ecological state, and restore the environment. It is substantiated that the transition to an inclusive vector of sustainable development of tourism and recreation is a requirement of the time, recognized not only in Ukraine but also in the world. At the same time, the balance and efficiency of the use of tourist potential to enhance the sustainable development of tourist and recreational activities in the regions of Ukraine are determined by a number of prerequisites and factors, which proves the need for a thorough analysis. Determining the prospects of sustainable development of tourism and recreation in the regions of Ukraine and their impact on community development is in the field of an innovative approach to concept development, which is based on updating an inclusive vector to achieve this type of socio-economic growth. population and allows you to get tangible results for everyone. Scientific novelty. The necessity of actualization of the inclusive vector of the strategy of sustainable development of tourist and recreational activity in the regions of Ukraine is substantiated. Effective and rational interactions among all participants of the market of tourist and recreational services; involvement of various stakeholders in the field of tourism and recreation. Practical significance. The results of the study form a scientific and practical basis for conducting a variety of analytical and forecasting research in terms of substantiating the strategic priorities of inclusive sustainable development of tourism and recreation in the regions of Ukraine.

Subject of study: issue of redevelopment of industrial zones that have lost its purpose, which have a huge potential for renovation in the current conditions of development of a modern metropolis. Based on the example of a housing complex projected on the territory of the «Krasny Vyborzhets» factory the article describes approaches to the renovation of historical buildings located on the territory of the future residential com-plex, which cannot be demolished due to town planning regulations. Objectives: the formation of the hypotheses of redevelopment of cultural her-itage objects belonging to the residential complex being designed on the territory of the plant “Krasny Vyborzhets”. Materials and methods: mapping methods, SWOT analysis, world experience of redevelopment were used. Results: the main direction of redevelopment was chosen to create a cultural and business center “Rosenkrantz” with a modern open public space, which is based on the combination of three historical eras. Conclusions: this type of redevelopment will increase the security of this area, the attractiveness of the residential complex for future costumers of apartments and also will create a public space for leisure activities for local residents and their children.