Стратегічний Вплив Інновацій На Фінансовий Стан Підприємств

Fayvishenko, Diana; Dubovyk, Tetiana; Savchuk, Anastasiia; Romanchenko, T. V.

doi:10.18371/fcaptp.v4i35.222442

Cited by 3 publications

(1 citation statement)

References 9 publications

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“…Paper [24] studies the impact of innovations on economic growth of enterprises, reveals the trends in changing directions of their innovation activity, in particular, the growth of a share of technological innovations. It is shown that a prerequisite for the success of innovative growth of enterprises is the orientation of innovation activities to solving global socio-economic problems.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Approach to assessment of prerequisites for implementation of strategic directions of innovative development of industrial enterprises

Illiashenko

Shypulina

et al. 2021

EEJET

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The present research substantiates the theorical and methodological foundations of quantitative assessment of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises under conditions of changing technological arrangement and the fourth industrial revolution. External and internal prerequisites for catching-up, leading and outstripping innovative development were determined and systematized. The two-step approach to assessing the sufficiency of prerequisites for the implementation of these directions was developed. It was proposed to assess external prerequisites according to the relative values of the indicators of the Global Innovation Index of the analyzed country, which take into account the highest and the lowest estimates of all countries Unlike existing approaches, the point-based score, rather than rating estimates of the indicators of countries are taken into account, which increases the assessment objectivity. The compliance of quantitative estimates with the levels of sufficiency of external prerequisites was determined using the Harrington Verbal-Numerical scale. It was proposed to assess internal prerequisites according to the author’s method of expert evaluations, which unlike existing ones, allows assessing the level of sufficiency of subsystems of the potential of innovative development of an enterprise. The two-step approach allows quantitative and comprehensive assessment of sufficiency of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises. It is possible to identify problems of prerequisites’ sufficiency, which allows their reasonable correction. The sufficiency of prerequisites for alternative directions of innovative development of machine-building enterprises was evaluated using the new approach and the best directions were chosen. The analysis time was reduced by 25–33 %, the accuracy of choice of directions and the effectiveness of their implementation strategies are increasing. The new approach improves strategic management of innovative development of industrial enterprises in the context of technological transformations

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Section: Literature Review and Problem Statementmentioning

confidence: 99%

Approach to assessment of prerequisites for implementation of strategic directions of innovative development of industrial enterprises

Illiashenko

Shypulina

et al. 2021

EEJET

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Стратегічний Фінансовий Менеджмент В Діяльності Корпорацій

Reshetnyk¹,

Nasikan²,

Klymenko³

et al. 2021

ФКДПТП

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Abstract. The article substantiates the need to transform financial mechanisms in the formation of new approaches to strategic management. The factors influencing the development of strategic activities of corporations and the shortcomings of the implementation of financial strategies in the face of change are identified. The aim of the article is to determine an effective model of strategic financial management of corporations in modern conditions of change to improve the system of strategic management of corporations. The methodological basis for the calculations are the ratings of Global 100, Forbes, NPS benchmarks, Sustainable Ukraine, applied research of the Professional Association of Corporate Governance, the Center for CSR Development.Based on the analysis of development strategies of the world’s sustainable leading corporations, the main strategic directions of their activities have been identified. To determine the importance of the components of strategic financial management of corporations in ensuring sustainable development, the authors analyzed the financial performance of global corporate leaders (Chr. Hansen Holding A / S, Kering SA, Neste Corporation, Ørsted, GlaxoSmithKline plc) and Ukrainian corporate leaders (DP «NAEK “Enerhoatom”», PrAT «Ukrhidroenerho», TOV «Kernel», IP «Koka Kola Beveridzhyz Ukraina Limited», «Karlsberh Ukraina»): market capitalization, profit, customer loyalty / brand reputation. In the conclusions, the authors noted the need to increase the effectiveness of strategic financial management of Ukrainian corporations in modern conditions of change, which requires tracking of external financial risks, constant adjustment of strategic directions of corporations taking into account the concept of sustainable development. Keywords: strategic management, financial management, corporations, sustainable development. JEL Classification G3, O16, G15 Formulas: 1; fig.: 1; tabl.: 2; bibl.: 14.

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Впровадження Бренд-Менеджменту В Управління Діяльністю Підприємства: Українські Реалії

Вдовічена¹,

Vdovichen²,

Losheniuk³

et al. 2021

ФКДПТП

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Abstract. The article analyzes the modern definitions of “brand management”. Critical analysis of existing definitions allowed to combine existing interpretations into approaches: brand management as a management system; brand management as a management activity; brand management as a marketing tool; brand management as an element (direction) of management. It is proposed to understand brand management as an element of the management system aimed at the formation, support and development of individual brands (corporate brand) of the enterprise in order to obtain competitive advantages. Reasonable interpretation differs from the existing ones by emphasizing the subordination of brand management to the management system of the enterprise and highlighting the tasks, object and purpose of brand management in modern Ukrainian realities. The views of scientists on the identification of factors influencing the effectiveness of the implementation of brand management in the management of the enterprise are systematized. The outlined factors are analyzed and supplemented. It is proposed to use the economic and mathematical method of Kendall to assess the factors influencing the effectiveness of brand management in the management of the enterprise, which allowed to place the influence of selected factors in importance: the presence of innovation, taking into account the impact of globalization, availability and use of all marketing elements; formed brand, taking into account the prospects of brand development in international markets; the appropriate level of brand identity, activity of brand managers; the presence of a brand manager assigned to each brand, consistency of brand management with marketing subsystems in the enterprise, taking into account territoria; cultural and economic factors at the enterprise. Taking into account the results of the study, a scientific and methodological approach to the effective implementation of brand management in the management of the enterprise taking into account the Ukrainian realities of modern enterprises is proposed and substantiated. Keywords: brand, brand management, brand management, management system, brand management efficiency. JEL Classification: Formulas: 4; fig .: 1, tabl .: 5, bibl .: 15

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Стратегічний Вплив Інновацій На Фінансовий Стан Підприємств

Cited by 3 publications

References 9 publications

Approach to assessment of prerequisites for implementation of strategic directions of innovative development of industrial enterprises

Approach to assessment of prerequisites for implementation of strategic directions of innovative development of industrial enterprises

Стратегічний Фінансовий Менеджмент В Діяльності Корпорацій

Впровадження Бренд-Менеджменту В Управління Діяльністю Підприємства: Українські Реалії

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