The article aims at analyzing the actual status of the "linguistic persona" category in the modern linguistic studies both in Russia and abroad. It is shown that the anthropocentric paradigm dominates in modern scientific knowledge. A linguistic persona is viewed as a certain type of linguistic identity functioning within the specific ways to exchange communicative information. The epistemology of scientific approaches and research concepts is regarded in the personological way. Universal and national and cultural ways of a person's verbalization are associated with a certain type of categorization of reality. The prospects of studying ways to verbalize the linguistic identity are viewed within the scope of the comprehensive analysis of communicative behavior based on the interdisciplinary approach. Using this method allows separating additional parameters of a linguistic persona of any type. The elements of the institutional linguistic persona are reviewed.

The research relevance is explained by the need to determine trends and prospects for the historical and cultural development of the Arctic Region with due regard to its multicultural evolution and existence forms, as well as by the importance of addressing the burning issue of the functioning of a national language in the context of globalization. The article aims to identify common trends in the functioning of the Russian language in transborder territories of the Arctic Region (the border area between the Murmansk Region and Northern Norway). The research novelty is in revealing the situation around minority languages of the Russian expat community living in Northern Norway. The article demonstrates that the Russian language is used in everyday communication, advertisements, announcements and signboards in the transborder region of Northern Norway by locals and a large number of Russian tourists but it has not become dominant among the population of the city of Kirkenes. At the same time, the linguistic isolation of Russian-speaking and Norwegianspeaking groups is obvious and is characterized by certain asymmetry like the relationship between Norway and Russia as a whole.