The purpose of the article is to review the theoretical aspects of ethnocultural interpretation of communicative behavior as a part of the national linguistic identity. Logical-semantic and logical-communicative components of an utterance are reviewed regarding the identification of ethnocultural components of an utterance.Such categories as sentence, modus, and dictum are regarded as phenomena that are characterized by their ethnocultural parameters. A sentence-utterance performs a semiotic function that unites denotative and significative meanings. The significative meaning of a linguistic sign is understood as the internal form of a new meaning. The internal form as a vector of asymmetrical features induces national means of actualization of a sentence, modus, and dictum.The authors propose to identify and study the specific features of idioethnic correlations among a sentence, modus, and a dictum within cognitive motivations in order to achieve the communicative purpose of a speech act. It is stated that the unique character of an utterance does not exclude idiolect means of its realizations within the framework of using preferable forms of modality and narrative formats in national languages.The prospects of studying the basics of the linguistic analysis and the idio-ethnic interpretation of sign structures are viewed within the framework of the comprehensive analysis of discourse and communication based on the interdisciplinary approach. It seems to be possible to single out additional parameters of the sign and communication of any type by using this method. The basic elements of the communicative structure of a speech act are reviewed.

The digital civilization dictates new formats of aesthetic parameters of narrative and communication. In a publicistic way, the article discusses the problem of correlations between digitalization and linguistic aesthetics. Emphasis is placed on the negative consequences of current global trends in the field of artificial intelligence. The paper offers one of the ways to solve the problem in question considering the philological and aesthetic impact on the language thinking of the individual in order to form a harmoniously developed linguistic personality. In this case, the linguo-aesthetic parameters of texts are inexhaustible material for innovative research. Linguistic aesthetics is an integral part of national culture, in particular, linguistic culture. In the collective consciousness of speakers of the national language, the aesthetic aspect of the text generates a linguo-aesthetic image of the world peculiar to each linguistic community. The article considers some aspects of aesthetic communication and the literary image of the world with regard to the discursive factors of artistic texts. The working hypothesis is that the linguo-aesthetics of the French language have a high degree of linguocultural activity in the modern French national discourse and, accordingly, in the linguistic image of the world. The prospects of the research on the linguo-aesthetics of creativity and conceptual image of the world are outlined.

The article aims at analyzing the actual status of the "linguistic persona" category in the modern linguistic studies both in Russia and abroad. It is shown that the anthropocentric paradigm dominates in modern scientific knowledge. A linguistic persona is viewed as a certain type of linguistic identity functioning within the specific ways to exchange communicative information. The epistemology of scientific approaches and research concepts is regarded in the personological way. Universal and national and cultural ways of a person's verbalization are associated with a certain type of categorization of reality. The prospects of studying ways to verbalize the linguistic identity are viewed within the scope of the comprehensive analysis of communicative behavior based on the interdisciplinary approach. Using this method allows separating additional parameters of a linguistic persona of any type. The elements of the institutional linguistic persona are reviewed.