Introduction. Most developing countries are still struggling for the efficient use of their resources. To overcome the physical and administrative development restrictions, it is necessary to transfer the powers of the central government to local authorities. The distribution of power from improves the management of resources and community participation, which is considered key to sustainable development. For Ukraine, the development of territories is one of the key issues of public administration, especially in conditions of decentralization. This is especially true of rural areas in view of the need to solve their socio-economic problems. Proponents of decentralization argue that the decentralized government is a source of improvement of community participation in the development of rural areas. Goal – to study the state of development of rural areas in Ukraine, the EU, to identify peculiarities and generalize the directions of diversification in order to increase the efficiency of not only agricultural production, but also the social profile of rural territory. Method (methodology). The research methodology is formed on the basis of evaluation of statistical data of the State Statistics Service of Ukraine (2017-2019) regarding the state of development of rural areas in Ukraine. Within the study, problems are identified as low efficiency of state support, and decline in rural areas. In the process of scientific search applied comparative, structural research methods. The results. It is noted that the main attention in public administration should be given to rural territories. It is determined that their development depends precisely from the effective functioning of agrarian enterprises, in particular the farms of the population, in particular farmers, that is, areas of agrarian management as a whole. An analysis of the state of development of rural areas is carried out. Particular attention is paid to the features of rural territories, the normative settlement of decentralization in Ukraine and the main tasks of diversification, which are expedient to implement. It was revealed that Ukraine, seeking to be part of the EU should provide balanced development, in particular rural areas. Supernational support within the EU's efficiency of agriculture is analyzed. Despite the issues with the implementation, it is concluded that decentralization will change the existing policy of rural development in Ukraine as a result of changing the role of united territorial communities and the formation of such a development strategy, which will combine decentralization and economical and social development.

The academic paper presents a review of the conditions and methods of using the European experience of providing public services by state authorities in Ukraine. The development and implementation of effective mechanisms for the provision of services at various levels of administration and the state management is an urgent issue for modern Ukraine. Primarily, it is an analysis and adaptation of the European experience of administration to the conditions and features of the Ukrainian statehood development. The purpose of the research is to highlight foreign experience in public services delivery and algorithms for its adaptation to the realities of public administration in Ukraine. The research methodology contemplates an integrated approach; methods of analysis and synthesis, as well as methods of interdisciplinary research have been also used. As a result, it has been established that the general experience of European countries, which should be taken into account by Ukraine, is the direction towards a transparent, effective policy of organizing the provision of public services, reforming the legislative framework, and partnership. In practice, this makes it possible to implement the citizens' rights and freedoms, to meet the needs of the society as a whole, to direct the work of the authorities towards achieving results in public administration. The further perspective of the research in the administration sphere lies in determining the ways of implementing the best foreign experience in the provision of public services and their adaptation to the realities of public administration and legislation in Ukraine.