(1) Purpose: The main objective of this research was to determine if and how the COVID-19 pandemic impacted new entrepreneurial opportunities. The study also focused on finding the means of actions that can positively affect the future entrepreneurial field. (2) Methodology: Initially, the literature review was approached, the complementary evaluation of the researchers’ interest sustaining the timeliness of the analyzed topic. The empirical analysis implied conducting a multiple statistical regression on how the new entrepreneurial opportunities can be affected by relevant variables. (3) Findings: The obtained results highlighted a potential beneficial effect of the COVID-19 pandemic on entrepreneurship, namely determining new entrepreneurial opportunities. The need to consider new directions of action in entrepreneurship was also outlined, the online migration and the adaption to new market configurations being considered essential promoters of change. (4) Practical Implications/Originality/Value: Although existing research focused, to a large extent, on analyzing the COVID-19 pandemic’s effects on entrepreneurship, few of them highlighted a future perspective that would ensure the continuity of entrepreneurial processes in extreme conditions, such as those under study. The present research could contribute to the specialty literature enrichment while serving as guidance to the entrepreneurship practitioners towards the implementation of long-term visions and processes.

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Digital transformation, often characterized as one of the main phenomena facing the current economy and society, exerts a strong influence on the business environment. The transition from the traditional business to the digitalized business is currently an ongoing process, as the efforts involved are not negligible and the directions of action are correlated with the continuous technological advance. In fact, in the current context, the existence of digital components as an integrated part of business is no longer an option, but a necessity. Rethinking strategies at company level in this regard becomes one of the main requirements in order to maintain a competitive position in the market. Every company should change the way of action due to the market dynamism. Thus, involving digitalization can make the difference in the entrepreneurial result(s): profits or losses. Building efficient, digitally oriented strategies, firstly implies understanding of what the digital transformation of business management entails. Given the previous mentioned aspects, the present paper aims to analyze how digital progress influences business management and to identify to what extent these changes can lead to increased competitiveness of companies. The research results derive from performing an exhaustive bibliographic study, which will allow a correct evaluation of the current state of research in the areas of interest.

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