Daging Slice Purwokerto dirintis awal tahun 2020 oleh seorang womenpreneur yang belum menerapkan manajemen usaha yang baik. Pemilik belum melakukan pembukuan dan manajemen keuangan, varian produk yang sedikit dan promosi usaha yang masih terbatas. Tujuan kegiatan pengabdian kepada masyarakat ini agar pemilik usaha dan karyawan mendapatkan pengetahuan dan pemahaman tentang entrepreneur dan pentingnya penerapan manajemen usaha yang baik, serta terdorong meningkatkan produksi dan mengembangkan usaha. Metode pendekatan yang dilakukan adalah: presentasi, diskusi, pendampingan dan pelatihan manajemen. Kegiatan dilaksanakan dalam tiga tahapan waktu dengan agenda: (1) penyuluhan entrepreneurship, manajemen usaha dan pelatihan pembuatan laporan keuangan sederhana, (2) penyuluhan manajemen pemasaran, diskusi permasalahan pemasaran, dan merumuskan model pemasaran yang tepat serta efektif, (3) penyuluhan manajemen produksi dan praktek membuat varian produk baru. Hasil kegiatan menunjukan pemilik usaha termotivasi menjadi womenpreneur yang tangguh dan makin baik dalam tata kelola usaha, terbukti dengan melakukan praktek pembukuan dan meningkatkan efektivitas promosi. Selain itu, pemilik usaha dan karyawan juga termotivasi untuk terus melakukan inovasi dan kreativitas sehingga memunculkan varian produk baru berupa bakso, saos barbeque dan sayuran segar yang disimpan dalam lemari pendingin pemberian tim pengabdian sebagai bantuan usaha.

The objective of this study is to examine effect of price perception, product quality, customer satisfaction, and service quality on customer loyalty. The study also examines the mediating role of customer satisfaction on the effect of perceived price, product quality, and service quality on customer loyalty of bonanza sweet corn seeds product of PT. East-West Seed Indonesia that marketed in Brebes District, Central Java of Indonesia. Quantitative research method was employed to generate 106 respondents through purposive sampling, analized with multiple regression analysis and Sobel test. The respondents are dealers (customers) of PT. East-West Seed Indonesia. Dealers have duty to make sure sweet corn seed producer fulfills their need of sweet corn seeds and in other sides, serves all needs of sweet corn seeds to farmers as their partner in that area. The study finds that perceived price, product quality, service quality, and customer satisfaction have a positive effect on customer loyalty, and customer satisfaction mediates the effect of perceived price, product quality, and service quality on customer loyalty of bonanza sweet corn in Brebes. Referred to these findings, it can be implied that as an effort to continuously improve the customer loyalty, management of PT. East West Seed Indonesia should implement the appropriate policies related of perceived price, product quality, service quality and customer satisfaction of Bonanza sweet corn in Brebes. The future studies may replicate in other contexts and comparison of models that will give more understanding. KEYWORDS: Perceived Price, Product Quality, Service Quality, Customer Satisfaction, Customer Loyalty.

Pelaksanaan kegiatan ini bertujuan membantu para penyuluh dalam meningkatkan dan mengembangkan teknik penulisan karya tulis ilmiah sehingga dapat menunjang aktivitasnya dalam memberikan kegiatan penyuluhan bagi masyarakat yang dilakukan oleh para penyuluh kehutanan Kantor Cabang Dinas Kehutanan Wilayah VI Banyumas. Metode yang digunakan dalam penyampaian materi penyuluhan adalah ceramah umum secara bergantian dari tim penyuluh yang kemudian dilanjutkan dengan tanya jawab dengan materi tentang teknik menulis karya ilmiah dan artikel ilmiah. Hasil pelaksanaan kegiatan pengabdian masyarakat dapat dirasakan oleh peserta pelatihan dengan sangat memuaskan. Hal tersebut dapat dilihat dari indikator kehadiran peserta dalam pertemuan serta antusiasme dalam mengikuti kegiatan tersebut. Hasil ceramah yang dilakukan berhasil dan sangat memuaskan. Saran untuk selanjutnya perlu dorongan terus menerus terhadap kegiatan teknik penulisan karya ilmiah dan artikel ilmiah secara baik dan benar bagi para penyuluh kehutanan dan perlunya melakukan pendampingan mulai dari proses awal teknik penulisan karya ilmiah maupun artikel ilmiah. Kata kunci : Karya Tulis Ilmiah, Penyuluh Kehutanan

In achieving company goals, human resources play a very important role. The organization will thrive if supported by loyal and highly committed employees, which is shown by their attitudes and behavior in the workplace. Positive behavior of employees or members of the organization can support individual performance and organizational performance for better organizational development. Organizational Citizenship Behavior (OCB) is  a voluntary employee behavior that is not directly related to the compensation, but contributes to the effectiveness of the organization. OCB is vital for an effective organization because it includes behavior that is not directly related to performance tasks but is important for overall organizational performance. Organizational Citizenship Behavior (OCB) plays a key role in supporting the effectiveness of organizational functions, especially in the long run. The purpose of this research is to find out the extent of OCB UMKM  of Kabupaten Banyumas The approach used in this study is quantitative method with a mean score to measure employee OCB on obedience, loyalty and participation. The results of the study concluded that the three indicators used in the assessment show good average score. Of the three indicator values the smallest is the value of the participation indicator with 3.39. The lack of OCB values from participation indicator shows the degree of OCB held by UMKM Kabupaten Banyumas so that the institution can design trainings or workshops that are in accordance with employee needs so that employees can exhibit work behavior that exceeds standards.