Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh motivasi belanja hedonis, diskon dan tagline “gratis ongkir” terhadap keputusan pembelian impuslif (Planned impulsive buying) secara online di Shopee. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Populasi dalam penelitian ini adalah mahasiswa prodi manajemen dan prodi teknik informatika Universitas Teknologi Sumbawa yang berbelanja menggunakan aplikasi Shopee dan berbelanja minimal 3 kali/bulan.Jumlah sample menggunakan rumus paul leedy sehingga berjumlah 100 responden.Teknik analsisi data menggunakan regresi linier berganda debgan alat analisis data pada penelitian ini menggunakan Statistical Product and Service Solutions (SPSS) dan jenis penelitiannya adalah kuantitatif. Hasil penelitian ini setelah dilakukan analisis data didapatkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee, diskon berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee dan tagline “gratis ongkir” tidak berpengaruh terhadap keputusan pembelian impulsif secara online di Shopee. Penelitian ini menjelaskan tentang pengaruh Keputusan Pembelian Impulsif pada situs marketplace Shopee dan juga implikasi dari keputusan pembelian dalam manajemen pemasaran.

Health is a right that must be given by the state to each of its citizens. This has been stated in the 1945 Constitution and Law Number 36 Year 2009 Concerning Health. Nurses as Health Workers in the Hospital become an important factor in supporting optimal health services for patients. The purpose of this study was to analyze both partial and simultaneous influence of distributive leadership, teamwork and job satisfaction on the performance of nurses in RSUD Sumbawa NTB. This study uses quantitative survey methods. The survey was conducted with a questionnaire of 137 nurses in RSUD Sumbawa NTB. Data analysis techniques used are simple regression analysis and multiple regression.The results showed that 1.) Leadership had a positive and significant effect on the performance of nurses in Sumbawa NTB Regional Hospital, 2.) The team worked positively and significantly on the performance of nurses in RSUD Sumbawa NTB, 3.) Positive and significant job satisfaction on Nurse Performance in RSUD Sumbawa NTB, and 4) Simultaneously distributive leadership, teamwork and job satisfaction are significant to the performance of nurses in RSUD Sumbawa NTB.

This study is aimed at testing whether the Quality of the Product, the Brand Image and Trust in the Decision of the Purchase (Study cases on consumers Kawa Punik Product, on Batu Dulang Village, Batulanteh District, Sumbawa Regency). This research uses quantitative methods. The sample in this study amounted to 100 respondents obtained by nonprobability sampling method throuth an asiental sampling. The data obtained were processed using multiple linear analysis techniques using SPSS software. The results of the analysis in this study suggests that variables of product quality, the brand image and trust have a positive and significant impact on purchasing decision.