This study aimed to seeks a packaging design concept using environmentally friendly material. There are lots of dried teak leaves that pollute the yard. Without proper management, these leaves become garbage or rot and pollute the environment. This research applied qualitative descriptive method which is supported by quantitative analysis to determine the effectiveness of the environmentally friendly packaging design and market interest strategy for brownies. The creative design of environmentally friendly packaging from teak leaves was created to cover plain cardboard. The goal is to avoid the use of chemicals, namely kerosene, thinner, or printing ink. Instead of printing the cardboard, it is coated with dried teak leaves. This practice is environmentally friendly has aesthetic values. It is expected to attract potential consumers who care for the environmental preservation.

This development of image brand (branding) conducted by Djarum corporate, its Djarum Black was held with the visual communication approach who made urban lifestyle. This was embodied in the form of advertising and the activity of the urban lifestyle, one of them are “Djarum Black Motodify” event. Based on these phenomena, then the researcher focused on visual aesthetic branding Djarum Black (media and event) which conceived Djarum Black urban lifestyle are aimed for consumers. This research using visual methodology approach to give a description and explain the structure of matter visual code or associated mark with the symbol of contemporary culture. A critical approach use visual methodology, which means that visual to be considered placed in the community, and how visual it will have an impact on a culture. This is the incident happened in the daily, because it often many matters relating to the media visual found that we shall not see a phenomenon that occurs well. When a strategy of promotion through the visual and event have overcome reality and duplicate themselves quickly and sporadic, then aesthetics has captured the world and eliminate reality. A consequence, various “life” reduced into symbols codification and abstraction of the promotion strategy.