Dominant conceptions of solidarity economy, social enterprise, and innovation (SSEI) remain poorly positioned for understanding the diverse models emerging across the global South. The purpose of this paper is to examine the power relations between the global North and South in the production and dissemination of SSEI knowledge, highlighting the importance of recognizing alternative discourses in the global South. This contextual analysis is developed through consideration of the construction of the hybrid SSEI model in Colombia, drawing upon postcolonial theory and using Nicholls’ framework on the legitimacy of SSEI discourses. This paper offers the first application of postcolonial theory to the analysis of SSEI in the global South. This research has demonstrated that the construction of the SSEI sector in Colombia is a reflection of the dynamic interplay of the hybrids, as it incorporates the hero entrepreneur and business-like discourses within the traditional community discourse, which indeed is a combination of domestic (indigenous collective practices) and colonizer influences (e.g., cooperatives, associations). This paper also identifies the current tensions that have emerged from such hybridity within the country.

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This paper focuses on the potential use of visual research for the study of the social and solidarity economy, by presenting some of the methodological insights and challenges that arise for the use of video research in the study of such initiatives reflecting on the authors experience of the Living in Minca project. This paper contributes to advancing the debate on the use of non-conventional research methods and the impact that visual researchers can make by empowering small and local practices, which are part of the so-called ‘Cinderella' economy towards social justice and reaching audiences outside academia.

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